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tenthousand.cc website review
Visit site (opens in a new tab)Reviewed 6 November 202638 issues · 87 checks
This review found 38 issues worth fixing on tenthousand.cc, 15 of them high impact, across 87 checks. The most urgent: moonshot-ai.com adds 1.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #36,126 of 92,040 reviewed websitesbeats 55%
- #22,624 of 48,788 online storesbeats 47%
- #21,653 of 43,974 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.4 s |
| Oct 31, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 141 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 131 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 107 ms |
| Aug 1, 2026 | 107 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 131 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 148 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 111 ms |
| Oct 24, 2026 | 111 ms |
| Oct 31, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.3 s
5.3 s
6.4 s
7.5 s
8.5 s
Speed
moonshot-ai.com adds 1.5 s
1.5 smoonshot-ai.com costs a phone 1.5 s of main-thread work and 39 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.1 s
A phone's processor spends 9.1 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (moonshot-ai.com, Shopify and Klaviyo and others), adding 1.2 MB and 2.6 s of main-thread time.
Use efficient cache lifetimes
650 ms · 571 KiB26 files are served with short cache lifetimes, so returning visitors download them again (571 KiB).
Reduce unused JavaScript
600 ms · 474 KiBAbout 474 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
550 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Shopify adds 339 ms
339 msShopify costs a phone 339 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
368 KiB8 images could be 368 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 304 ms. During a long task the page ignores taps.
Klaviyo adds 216 ms
216 msKlaviyo costs a phone 216 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,097 HTML elements
The page has 2,097 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need.
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.8 s
12.8 sYour largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BUILT HERE”.
Time to Interactive: 24.3 s
24.3 sThe page becomes fully interactive after 24.3 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 929 ms
929 msScripts block taps and scrolling for 929 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
6 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 437 ms
437 msReal visitors wait 437 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 12.7 MB in 383 requests
12.7 MBYour homepage downloads 12.7 MB in 383 requests on a phone: media 8.5 MB (2), scripts 2.1 MB (158) and other files 1.0 MB (191). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (80 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.6 g of CO₂ per visit
3.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.59 g of CO₂e: 430.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
[role="img"] and [role="image"] elements must have alternative text (2 elements)
[role="img"] and [role="image"] elements must have alternative text: 2 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (179 characters)
Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
80 internal links, 5 external
The homepage links to 80 pages on tenthousand.cc and 5 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Built Here”.
Title: 47 characters
Your title is a healthy 47 characters: “Ten Thousand | Men's Gym Clothes + Workout Gear”.
Canonical URL set
The canonical URL is https://www.tenthousand.cc/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tenthousand.cc/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.tenthousand.cc/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (417 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.tenthousand.cc/collections/shop-all is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
https://www.tenthousand.cc/collections/shop-all, https://www.tenthousand.cc/collections/training, https://www.tenthousand.cc/collections/lifting and https://www.tenthousand.cc/collections/outdoor have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.tenthousand.cc/collections/new-arrivals, https://www.tenthousand.cc/collections/shorts, https://www.tenthousand.cc/collections/shop-all and https://www.tenthousand.cc/collections/training have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.tenthousand.cc/collections/new-arrivals, https://www.tenthousand.cc/collections/shorts and https://www.tenthousand.cc/collections/training have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
8 pages slow to respond
https://www.tenthousand.cc/pages/find-your-perfect-shorts, https://www.tenthousand.cc/collections/best-sellers, https://www.tenthousand.cc/collections/new-arrivals, https://www.tenthousand.cc/collections/shorts, https://www.tenthousand.cc/collections/shop-all and https://www.tenthousand.cc/collections/rep and 2 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.ojrq.net/p/?return=&cid=18764&tpsync=no&auth=.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
39 of 43 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 326 words of copy
The homepage carries about 326 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL” and “SHOP FALL 2026”.
15 calls to action
The homepage has 15 calls to action, for example “Shop Shorts”, “Shop Shirts” and “Shop All”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
65 cookies set on arrival
65Opening the homepage sets 65 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
68 other companies contacted
Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tenthousand.cc, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Yotpo Product Reviews · Impact Com · Redo · Klaviyo Email Marketing Sms · Triplewhale · Elevar Conversion Tracking · Microsoft Clarity · Yotpo Loyalty Rewards · Unveild Tenthousand · Back In Stock · Polar Analytics · elfsight.com · govx.com · rise-ai.com · corso.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on tenthousand.cc, including 20 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.