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terraslate.com website review
Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 92 checks
This review found 36 issues worth fixing on terraslate.com, 17 of them high impact, across 92 checks. The most urgent: page weight: 64.8 MB in 647 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #13,977 of 101,711 reviewed websitesbeats 82%
- #8,719 of 56,364 online storesbeats 79%
- #8,473 of 51,243 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 137 ms |
| May 30, 2026 | 132 ms |
| Jun 6, 2026 | 148 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 191 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 190 ms |
| Jul 18, 2026 | 185 ms |
| Jul 25, 2026 | 177 ms |
| Aug 1, 2026 | 179 ms |
| Aug 8, 2026 | 179 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 184 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 188 ms |
| Sep 12, 2026 | 195 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 144 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 134 ms |
| Nov 7, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.0 s
2.7 s
3.4 s
4.1 s
4.7 s
5.4 s
Speed
Improve image delivery
1.1 s · 1.1 MB27 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
YouTube adds 1.3 s
1.3 sYouTube costs a phone 1.3 s of main-thread work and 4.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
1.3 s · 206 KiBAbout 206 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.3 s faster on a phone.
Render-blocking requests
1.4 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 11.7 s
A phone's processor spends 11.7 s on main-thread work while loading, 6.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,935 HTML elements
The page has 4,935 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, productcustomizer.com and Google Tag Manager and others), adding 6.7 MB and 3.5 s of main-thread time.
Reduce unused JavaScript
600 ms · 2.8 MBAbout 2.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
productcustomizer.com adds 820 ms
820 msproductcustomizer.com costs a phone 820 ms of main-thread work and 25 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 390 ms
390 msGoogle Tag Manager costs a phone 390 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 269 KiB24 files are served with short cache lifetimes, so returning visitors download them again (269 KiB).
vitals.app adds 281 ms
281 msvitals.app costs a phone 281 ms of main-thread work and 452 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 297 ms
297 msClarity costs a phone 297 ms of main-thread work and 31 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 229 ms. During a long task the page ignores taps.
Legacy JavaScript
55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.6 s
14.6 sYour largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 62.9 s
62.9 sThe page becomes fully interactive after 62.9 s. Good is under 3.8 s.
Speed Index: 14.5 s
14.5 sVisually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 729 ms
729 msScripts block taps and scrolling for 729 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 125 ms
125 msReal visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 619 ms
619 msReal visitors wait 619 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 64.8 MB in 647 requests
64.8 MBYour homepage downloads 64.8 MB in 647 requests on a phone: media 50.7 MB (6), scripts 5.8 MB (169) and images 4.6 MB (108). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
TerraSlate_Logo_Cropped_No_Tagline.png weighs 617 KiB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
997 KiB3 images are downloaded at several times the size a phone draws them, for example TerraSlate_Logo_Cropped_No_Tagline.png at 2,737 px wide, shown at 105 px. Resized copies would save about 997 KiB.
An image on the first screen is lazy-loaded
Frame_60.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 18.4 g of CO₂ per visit
18.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 18.36 g of CO₂e: 2203.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
13 images without alt text
13 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (46 elements)
All page content should be contained by landmarks: 46 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Alternative text of images should not be repeated as text (12 elements)
Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
632 internal links, 17 external
The homepage links to 632 pages on terraslate.com and 17 external pages.
8 checks passed
Meta description: 122 characters
Your meta description is 122 characters: “TerraSlate offers the most durable paper on the planet, and a line of outstanding waterproof paper and printing solutio…”.
One H1 headline
Your main headline reads: “TerraSlate Inc.”.
Title: 54 characters
Your title is a healthy 54 characters: “Waterproof Paper & Menus | TerraSlate Waterproof Paper”.
Canonical URL set
The canonical URL is https://www.terraslate.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.terraslate.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,706 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.terraslate.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a meta description
https://www.terraslate.com/products/8-mil-matte-white-copy-paper-8-5-x-14-legal-size and https://www.terraslate.com/products/10-mil-matte-white-copy-paper-8-5-x-14-legal-size use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://www.terraslate.com/collections, https://www.terraslate.com/products/5-mil-matte-white-8-5-x-11, https://www.terraslate.com/products/legal-size-8x5-x-11-8-mil-white, https://www.terraslate.com/products/10-mil-white-8-5-x-11, https://www.terraslate.com/products/14-mil-matte-white-copy-paper-8-5-x-11 and https://www.terraslate.com/products/5mil-legal-size and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 179 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
18 small tap targets
18 of 74 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
5 low-resolution images
5 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,421 words of copy
The homepage carries about 1,421 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Order A Sample Pack”.
38 calls to action
The homepage has 38 calls to action, for example “Free Quote”, “Shop by Industry” and “Get a Quote”.
14 short forms
14 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 10 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at terraslate.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Vitals · Gdpr Backpack · productcustomizer.com · cloudfront.net · dyn-rev.app · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Company
- Employees
- 28
- Headquarters
- Englewood
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on terraslate.com, including 19 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.