terraoutdoorgear.com website review

Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

9 images could be 312 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

About 54 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 260 ms faster on a phone.

About 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

1 long task block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

2 third-party services load with your homepage (Shopify and shop.app), adding 74 KiB and 38 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Canadian Distributor of Premium Outdoor Gear”.

The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.44 g of CO₂e: 52.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Your meta description is only 44 characters: “Canadian Distributor of Premium Outdoor Gear”. 70 to 160 characters is enough to sell the click.

The homepage links to only 2 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

There is no https://terraoutdoorgear.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 256 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.