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terreal.com website review
Visit site (opens in a new tab)Reviewed 30 October 202638 issues · 82 checks
This review found 38 issues worth fixing on terreal.com, 18 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 112 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 114 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 109 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 108 ms |
| Aug 1, 2026 | 108 ms |
| Aug 8, 2026 | 110 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 114 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 109 ms |
| Oct 10, 2026 | 108 ms |
| Oct 17, 2026 | 107 ms |
| Oct 24, 2026 | 106 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
Speed
Render-blocking requests
9.9 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 9.9 s.
Reduce unused JavaScript
5.4 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.
Reduce unused CSS
5.2 s · 1.0 MBAbout 1.0 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 5.2 s faster on a phone.
Use efficient cache lifetimes
3.6 s · 696 KiB12 files are served with short cache lifetimes, so returning visitors download them again (696 KiB).
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
2,347 HTML elements
The page has 2,347 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Cookiebot and Adobe Tag Manager and others), adding 468 KiB and 287 ms of main-thread time.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.
Improve image delivery
222 KiB3 images could be 222 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 492 ms of it running JavaScript. That is comfortably low.
Server response: 117 ms
117 msYour server sent the HTML in 117 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 11.0 s
11.0 sThe first text or image appears after 11.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 19.1 s
19.1 sYour largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Intégration de la marque Terreal”.
Time to Interactive: 19.1 s
19.1 sThe page becomes fully interactive after 19.1 s. Good is under 3.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 228 ms
228 msScripts block taps and scrolling for 228 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 112 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 85 ms
85 msReal visitors wait 85 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 420 ms
420 msReal visitors wait 420 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 31 requests
3.6 MBYour homepage downloads 3.6 MB in 31 requests on a phone: scripts 1.6 MB (15), stylesheets 1.0 MB (2) and fonts 604 KiB (5). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (94 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
1.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
21 links without text
21 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (127 characters)
Your title is 127 characters, so Google will cut it off around 60: “wienerberger, leader mondial de la terre cuite : mur, toiture, façade, solaire, accessoir…”.
Meta description is long (181 characters)
Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (BreadcrumbList and Organization) but with 1 problem, for example “Organization: missing name”.
No robots.txt
There is no robots.txt at wienerberger.fr/robots.txt, the first file search crawlers ask for.
7 links crawlers can't follow
7 links have no real href, so search engines can't follow them.
362 internal links, 45 external
The homepage links to 362 pages on terreal.com and 45 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Le meilleur de la terre cuite au service de votre construction”.
Canonical URL set
The canonical URL is https://www.wienerberger.fr/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://www.wienerberger.fr/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.wienerberger.fr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,302 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a title
https://www.wienerberger.fr/Produits/facade/terca-et-terreal-brique-apparente-terre-cuite/moteur-de-recherche-briques-et-plaquettes.html and https://www.wienerberger.fr/Produits/toiture/moteur-de-recherche-toiture.html have no <title>, so Google invents the link text in results.
2 pages without a meta description
https://www.wienerberger.fr/Produits/facade/terca-et-terreal-brique-apparente-terre-cuite/moteur-de-recherche-briques-et-plaquettes.html and https://www.wienerberger.fr/Produits/toiture/moteur-de-recherche-toiture.html have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.wienerberger.fr/Produits/Facade/Rechercher-un-produit, whose canonical is https://www.wienerberger.fr/Produits/facade/terca-et-terreal-brique-apparente-terre-cuite/collections-briques-de-parement-et-plaquettes.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 129 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “md is not defined”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
91 of 101 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 851 words of copy
The homepage carries about 851 words of visible text.
2 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at terreal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- OVHcloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on terreal.com, including 14 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.