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textmagic.com website review

Visit site (opens in a new tab)Reviewed 24 October 202620 issues · 101 checks

This review found 20 issues worth fixing on textmagic.com, 5 of them high impact, across 101 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.9 sMay 2Oct 172.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.3 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
200 ms138 msMay 2Oct 17193 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026155 ms
May 9, 2026155 ms
May 16, 2026161 ms
May 23, 2026159 ms
May 30, 2026160 ms
Jun 6, 2026161 ms
Jun 13, 2026162 ms
Jun 20, 2026157 ms
Jun 27, 2026157 ms
Jul 4, 2026156 ms
Jul 11, 2026153 ms
Jul 18, 2026154 ms
Jul 25, 2026150 ms
Aug 1, 2026146 ms
Aug 8, 2026147 ms
Aug 15, 2026145 ms
Aug 22, 2026149 ms
Aug 29, 2026152 ms
Sep 5, 2026153 ms
Sep 12, 2026160 ms
Sep 19, 2026169 ms
Sep 26, 2026177 ms
Oct 3, 2026184 ms
Oct 10, 2026188 ms
Oct 17, 2026193 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix81
  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused JavaScript

    300 ms · 225 KiB

    About 225 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    350 ms · 60 KiB

    3 images could be 60 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • 2,199 HTML elements

    The page has 2,199 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (posthog.com, TikTok and mountain.com and others), adding 406 KiB and 316 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    25 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 581 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Textmagic hero illustration”.

  • Time to Interactive: 8.6 s

    8.6 s

    The page becomes fully interactive after 8.6 s. Good is under 3.8 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 155 ms to 193 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 192 ms

    192 ms

    Real visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 87 ms

    87 ms

    Scripts block the page for only 87 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 1 image below the first screen load straight away

    1 image further down the page (117 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.3 g of CO₂ per visit

    0.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.1 MB in 87 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 87 requests on a phone: scripts 624 KiB (24), images 364 KiB (28) and fonts 94 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Textmagic: Business text messaging for marketing and communications”.

  • Meta description is long (193 characters)

    Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 182 internal links, 111 external

    The homepage links to 182 pages on textmagic.com and 111 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Business text messaging for marketing and communications”.

  • Canonical URL set

    The canonical URL is https://www.textmagic.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.textmagic.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,312 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (9 KiB, 18 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix79
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.textmagic.com/cdn-cgi/l/email-protection (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (textmagic.com).

  • Valid certificate (63 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA OV - R1v1 verifies for textmagic.com and is valid for another 63 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://textmagic.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    textmagic.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 22 years old

    22 years

    textmagic.com was registered in Nov 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, comodoca.com, godaddy.com and pki.goog to issue certificates for textmagic.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Nov 2031

    textmagic.com is registered until Nov 2031.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 923 words of copy

    The homepage carries about 923 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Try for free” and “Start for free”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Pricing”, “Free trial” and “Try for freeBuy credit”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, 8 customer or partner logos, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: PostHog.

  • Direct contact links

    Visitors can reach you directly: 8 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:52.59.6.97/32 ip4:54.93.48.230/32 ip4:152.228.220.118/32 include:egw.textmagic.com include:mailgun.org inclu…”.

  • DKIM signing found

    A DKIM key is published (selector “k2”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and TikTok Pixel (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • It runs WordPress 7.0.1; the current release is 7.1.3.

Stack

CMS
WordPress 7.0.1
Analytics
PostHog

Company

Founded
2001

Upkeep, stack, hiring and company data from programmable.info

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