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text.com website review

Visit site (opens in a new tab)Reviewed 26 October 202628 issues · 98 checks

This review found 28 issues worth fixing on text.com, 5 of them high impact, across 98 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.2 sMay 9Oct 243.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.3 s
May 16, 20263.1 s
May 23, 20262.9 s
May 30, 20262.7 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.7 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20263.3 s
Oct 17, 20263.6 s
Oct 24, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
485 ms404 msMay 9Oct 24446 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026454 ms
May 16, 2026461 ms
May 23, 2026463 ms
May 30, 2026466 ms
Jun 6, 2026475 ms
Jun 13, 2026476 ms
Jun 20, 2026462 ms
Jun 27, 2026444 ms
Jul 4, 2026427 ms
Jul 11, 2026413 ms
Jul 18, 2026416 ms
Jul 25, 2026421 ms
Aug 1, 2026420 ms
Aug 8, 2026425 ms
Aug 15, 2026422 ms
Aug 22, 2026428 ms
Aug 29, 2026438 ms
Sep 5, 2026441 ms
Sep 12, 2026450 ms
Sep 19, 2026445 ms
Sep 26, 2026432 ms
Oct 3, 2026426 ms
Oct 10, 2026424 ms
Oct 17, 2026429 ms
Oct 24, 2026446 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of text.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. text.com at 0.6 s0.6 s
  2. text.com at 1.2 s1.2 s
  3. text.com at 1.8 s1.8 s
  4. text.com at 2.4 s2.4 s
  5. text.com at 3.0 s3.0 s
  6. text.com at 3.6 s3.6 s
  7. text.com at 4.2 s4.2 s
  8. text.com at 4.8 s4.8 s

text.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix70
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and LiveChat and others), adding 1.2 MB and 960 ms of main-thread time.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70 (desktop: 76). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    500 ms · 189 KiB

    4 images could be 189 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Google Tag Manager adds 573 ms

    573 ms

    Google Tag Manager costs a phone 573 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    404 KiB

    About 404 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    281 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (281 KiB).

  • LiveChat adds 82 ms

    82 ms

    LiveChat costs a phone 82 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 13.8 s

    13.8 s

    The page becomes fully interactive after 13.8 s. Good is under 3.8 s.

  • Total Blocking Time: 701 ms

    701 ms

    Scripts block taps and scrolling for 701 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 294 ms

    294 ms

    Real visitors wait 294 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 899 ms

    899 ms

    Real visitors wait 899 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Turn your support team into your best closer with AI that s…”.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 454 ms to 446 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.4 MB in 293 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 293 requests on a phone: scripts 1.4 MB (62), media 1,022 KiB (1) and images 499 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    86 KiB

    1 image is downloaded at several times the size a phone draws it, for example images at 645 px wide, shown at 122 px. Resized copies would save about 86 KiB.

  • 1 image in older formats

    1 image (45 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 9697
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 35 links without text

    35 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 132 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 144 internal links, 14 external

    The homepage links to 144 pages on text.com and 14 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Your support team talks to more customers than anyone in your company. Text turns those conversations into revenue. Sta…”.

  • One H1 headline

    Your main headline reads: “Great service sells”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Text | AI Customer Service Engine That Drives Revenue”.

  • Canonical URL set

    The canonical URL is https://www.text.com/.

  • Structured data in place

    Structured data found: Corporation, WebApplication, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.text.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (880 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (19 KiB, 84 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=&referrer=&landingpage=https%3A%2F%2Fwww.text.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_5%20like%20Mac%20OS%20X)%20AppleWebKi.

  • 1 small tap target

    1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (text.com).

  • Valid certificate (41 days left)

    The certificate from DigiCert Inc · DigiCert Global G3 TLS ECC SHA384 2020 CA1 verifies for text.com and is valid for another 41 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://text.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    text.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    text.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    text.com was registered in Jun 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2029

    text.com is registered until Jun 2029.

Content and conversion

3 to fix79
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 330 words of copy

    The homepage carries about 330 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Try free demo”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Download TextDesktop and mobile apps”, “Pricing” and “Try free demo”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, 1 trust badge and “30,000+ teams”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and LinkedIn Insight.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:26269451.spf01.hubspotemail.net include:spf.mtasv.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Astro
Analytics
Google Tag Manager
Hosting
Netlify

Hiring

Hiring
5 open roles
Teams
Configuration (1), Legal (1), Omnichannel (1), Partnerships (1)
Job board
lever

Company

Founded
2011
Headquarters
Boston

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on text.com, including 17 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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