Website review, no card needed

thatssofetch.com logo

thatssofetch.com website review

Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 89 checks

This review found 39 issues worth fixing on thatssofetch.com, 8 of them high impact, across 89 checks. The most urgent: page weight: 5.7 MB in 384 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
149 ms126 msMay 16Oct 31136 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026138 ms
May 23, 2026143 ms
May 30, 2026145 ms
Jun 6, 2026145 ms
Jun 13, 2026135 ms
Jun 20, 2026129 ms
Jun 27, 2026129 ms
Jul 4, 2026129 ms
Jul 11, 2026135 ms
Jul 18, 2026136 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026138 ms
Aug 22, 2026145 ms
Aug 29, 2026146 ms
Sep 5, 2026145 ms
Sep 12, 2026145 ms
Sep 19, 2026140 ms
Sep 26, 2026141 ms
Oct 3, 2026145 ms
Oct 10, 2026139 ms
Oct 17, 2026138 ms
Oct 24, 2026137 ms
Oct 31, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thatssofetch.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thatssofetch.com at 0.5 s0.5 s
  2. thatssofetch.com at 1.0 s1.0 s
  3. thatssofetch.com at 1.6 s1.6 s
  4. thatssofetch.com at 2.1 s2.1 s
  5. thatssofetch.com at 2.6 s2.6 s
  6. thatssofetch.com at 3.1 s3.1 s
  7. thatssofetch.com at 3.6 s3.6 s
  8. thatssofetch.com at 4.1 s4.1 s

Speed

11 to fix56
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 2.3 MB and 995 ms of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 734 KiB

    About 734 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    800 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Use efficient cache lifetimes

    150 ms · 494 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (494 KiB).

  • Google Tag Manager adds 436 ms

    436 ms

    Google Tag Manager costs a phone 436 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    480 KiB

    39 images could be 480 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 160 ms

    160 ms

    Shopify costs a phone 160 ms of main-thread work and 886 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,089 HTML elements

    The page has 2,089 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 106 ms

    106 ms

    Klaviyo costs a phone 106 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 242 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    12 KiB

    12 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.4 s

    28.4 s

    The page becomes fully interactive after 28.4 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 457 ms

    457 ms

    Scripts block taps and scrolling for 457 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 534 ms

    534 ms

    Real visitors wait 534 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 5.7 MB in 384 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 384 requests on a phone: scripts 2.2 MB (125), images 1.8 MB (99) and other files 953 KiB (135). Under 2 MB keeps phones on slow connections fast.

  • 13 images below the first screen load straight away

    13 images further down the page (385 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9589
  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (73 elements)

    All page content should be contained by landmarks: 73 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9272
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (85 characters)

    Your title is 85 characters, so Google will cut it off around 60: “Thats So Fetch - Australian Based Online Female Clothing Boutique – Thats So Fetch US”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (245 characters)

    Your meta description is 245 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 474 internal links, 11 external

    The homepage links to 474 pages on thatssofetch.com and 11 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://thatssofetch.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thatssofetch.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://thatssofetch.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,048 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://thatssofetch.com/collections/formal-cocktail has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6983
  • 65 small tap targets

    65 of 234 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 667 words of copy

    The homepage carries about 667 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Learn more”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “CONTACT US”, “Shop” and “Gift Shop”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics, Microsoft Clarity and PostHog.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thatssofetch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | PostHog
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 39 issues on thatssofetch.com, including 16 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25