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thebbco.com website review

Visit site (opens in a new tab)Reviewed 6 November 202646 issues · 89 checks

This review found 46 issues worth fixing on thebbco.com, 14 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.5 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.2 s
May 23, 20263.0 s
May 30, 20262.9 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.6 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.9 s
Oct 10, 20263.0 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
248 ms152 msMay 16Oct 31221 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026163 ms
May 23, 2026167 ms
May 30, 2026172 ms
Jun 6, 2026178 ms
Jun 13, 2026181 ms
Jun 20, 2026179 ms
Jun 27, 2026178 ms
Jul 4, 2026182 ms
Jul 11, 2026187 ms
Jul 18, 2026196 ms
Jul 25, 2026210 ms
Aug 1, 2026216 ms
Aug 8, 2026228 ms
Aug 15, 2026237 ms
Aug 22, 2026233 ms
Aug 29, 2026229 ms
Sep 5, 2026221 ms
Sep 12, 2026220 ms
Sep 19, 2026218 ms
Sep 26, 2026216 ms
Oct 3, 2026220 ms
Oct 10, 2026217 ms
Oct 17, 2026217 ms
Oct 24, 2026222 ms
Oct 31, 2026221 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thebbco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thebbco.com at 1.0 s1.0 s
  2. thebbco.com at 1.9 s1.9 s
  3. thebbco.com at 2.9 s2.9 s
  4. thebbco.com at 3.9 s3.9 s
  5. thebbco.com at 4.9 s4.9 s
  6. thebbco.com at 5.8 s5.8 s
  7. thebbco.com at 6.8 s6.8 s
  8. thebbco.com at 7.8 s7.8 s

Speed

13 to fix46
  • Reduce unused JavaScript

    2.7 s · 877 KiB

    About 877 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (recart.com, ZenDesk and Google Tag Manager and others), adding 10.1 MB and 1.0 s of main-thread time.

  • Use efficient cache lifetimes

    900 ms · 454 KiB

    39 files are served with short cache lifetimes, so returning visitors download them again (454 KiB).

  • Shopify adds 52 ms

    52 ms

    Shopify costs a phone 52 ms of main-thread work and 8.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    850 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Improve image delivery

    150 ms · 604 KiB

    17 images could be 604 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    340 ms · 86 KiB

    About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 340 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 339 ms. During a long task the page ignores taps.

  • recart.com adds 300 ms

    300 ms

    recart.com costs a phone 300 ms of main-thread work and 239 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 212 ms

    212 ms

    ZenDesk costs a phone 212 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.1 s

    17.1 s

    Your largest element takes 17.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 20.7 s

    20.7 s

    The page becomes fully interactive after 20.7 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 711 ms

    711 ms

    Scripts block taps and scrolling for 711 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 29 images without width and height

    29 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 13.0 MB in 368 requests

    13.0 MB

    Your homepage downloads 13.0 MB in 368 requests on a phone: media 8.7 MB (2), scripts 1.9 MB (124) and other files 938 KiB (176). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (92 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.7 g of CO₂ per visit

    3.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.68 g of CO₂e: 441.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8590
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (110 elements)

    All page content should be contained by landmarks: 110 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7776
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 2 problems

    Structured data found (ItemList, Organization and WebSite) but with 2 problems, for example “Organization: url points at a different host (https://betterbody.co)”.

  • 121 internal links, 10 external

    The homepage links to 121 pages on thebbco.com and 10 external pages.

5 checks passed
  • Title: 55 characters

    Your title is a healthy 55 characters: “BB Company - Natural Supplements To Build A Better Body”.

  • Canonical URL set

    The canonical URL is https://thebbco.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thebbco.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 2 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot) and ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,133 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thebbco.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://thebbco.com/pages/shop, https://thebbco.com/products/provitalize, https://thebbco.com/products/radiancy, https://thebbco.com/products/collagenmax-bundle, https://thebbco.com/products/slim-gut-starter-pack and https://thebbco.com/products/slim-gut-plus-bundle and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://thebbco.com/pages/shop has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 874 words of copy

    The homepage carries about 874 words of visible text.

5 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop”, “Contact Us” and “Track Your Order”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 157 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thebbco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Microsoft Clarity · Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Recart Sms List Growth · Smart Seo · Elevar Conversion Tracking · Okendo · Gdpr Backpack · Applovin Shop Integration · nofraud.com · cloudfront.net · nfcube.com · goaffpro.com · amazonaws.com · usefomo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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