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thebeadtraders.com website review
Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 90 checks
This review found 35 issues worth fixing on thebeadtraders.com, 12 of them high impact, across 90 checks. The most urgent: main-thread work: 14.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,319 of 108,846 reviewed websitesbeats 44%
- #36,256 of 61,763 online storesbeats 36%
- #34,679 of 56,363 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 158 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 160 ms |
| Jun 20, 2026 | 159 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 166 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 161 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 170 ms |
| Aug 8, 2026 | 173 ms |
| Aug 15, 2026 | 175 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 196 ms |
| Sep 12, 2026 | 219 ms |
| Sep 19, 2026 | 223 ms |
| Sep 26, 2026 | 196 ms |
| Oct 3, 2026 | 184 ms |
| Oct 10, 2026 | 172 ms |
| Oct 17, 2026 | 164 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 168 ms |
| Nov 7, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.7 s
3.4 s
5.1 s
6.8 s
8.6 s
10.3 s
12.0 s
13.7 s
Speed
Main-thread work: 14.0 s
A phone's processor spends 14.0 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.1 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
6,792 HTML elements
The page has 6,792 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and alia-prod.com and others), adding 2.3 MB and 2.9 s of main-thread time.
Reduce unused JavaScript
1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Shopify adds 691 ms
691 msShopify costs a phone 691 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 723 ms
723 msGoogle Tag Manager costs a phone 723 ms of main-thread work and 499 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
724 KiB23 images could be 724 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
673 KiB115 files are served with short cache lifetimes, so returning visitors download them again (673 KiB).
alia-prod.com adds 416 ms
416 msalia-prod.com costs a phone 416 ms of main-thread work and 262 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 336 ms
336 msKlaviyo costs a phone 336 ms of main-thread work and 411 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 350 ms. During a long task the page ignores taps.
shopperapproved.com adds 328 ms
328 msshopperapproved.com costs a phone 328 ms of main-thread work and 144 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
85 KiBAbout 85 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need.
Minify JavaScript
28 KiB28 KiB could be saved by minifying JavaScript.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 15.9 s
15.9 sVisually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 35.1 s
35.1 sThe page becomes fully interactive after 35.1 s. Good is under 3.8 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Real-user INP: 246 ms
246 msReal visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 158 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 639 ms
639 msReal visitors wait 639 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Largest Contentful Paint: 1.4 s
1.4 sYour largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Free U.S. Shipping on Orders $100+. ✦ We Ship Worldwide!”.
Images and page weight
Page weight: 6.1 MB in 519 requests
6.1 MBYour homepage downloads 6.1 MB in 519 requests on a phone: scripts 2.9 MB (230), images 1.6 MB (55) and other files 1.2 MB (198). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 206.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
26 links without text
26 visible links have no text or label, so screen readers cannot say where they go.
11 form fields without a label
11 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 243 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
367 internal links, 12 external
The homepage links to 367 pages on thebeadtraders.com and 12 external pages.
7 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Discover one of the largest selections of gemstone, pearl, coral, crystal, and artisan beads. Shop premium quality with…”.
Title: 65 characters
Your title is a healthy 65 characters: “Premium Gemstone & Jewelry Making Beads Online | The Bead Traders”.
Canonical URL set
The canonical URL is https://www.thebeadtraders.com/.
Structured data in place
Structured data found: Organization, WebSite and WholesaleStore.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.thebeadtraders.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.thebeadtraders.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,682 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
7 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://files.alia-prod.com/TheBeadTradersLogox200200x762f2e27d5f3b34aff962021485424591d400x.avif-1750387665606.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.thebeadtraders.com/cdn/shop/t/136/assets/styles.aio.min.css?v=36919' because i…”.
2 checks passed
Tap targets are thumb-sized
114 of 117 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
A 10-field form
Your longest form asks for 10 fields (5 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,114 words of copy
The homepage carries about 2,114 words of visible text.
3 checks passed
24 calls to action
The homepage has 24 calls to action, for example “Shop by Type”, “Shop All Gemstone Beads” and “Shop by Shape”.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks, 2 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
40 cookies set on arrival
40Opening the homepage sets 40 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
62 other companies contacted
Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thebeadtraders.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 27 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blockify Fraud Filter · Avada Seo Suite · Powerful Form Builder · Tinyseo Ai Seo Speed · Redo · Aimerce First Party Pixel · Kx Ai Collections · Gift Card Hero All In One · Klaviyo Email Marketing Sms · Sc Easy Redirects · Attentive · Gorgias Live Chat Helpdesk · Triplewhale · Region Restrictions · Kimonix · Quick Announcement Bar Prod · Countdown Timer · Ecodrive Dashboard · Swym Wishlist Plus · getscrolly.com · azureedge.net · attn.tv · targetbay.com · getredo.com · hextom.com · kxcdn.com · instant.one
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Lawrenceville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on thebeadtraders.com, including 20 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.