thebbly.com website review

16 images could be 603 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

About 193 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

About 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

4 third-party services load with your homepage (Shopify, recapture.io and shop.app and others), adding 218 KiB and 88 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

5 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

7 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.9 MB in 161 requests on a phone: images 1.4 MB (27), other files 647 KiB (65) and scripts 580 KiB (59). Under 2 MB keeps phones on slow connections fast.

13 images further down the page (665 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

8 images are downloaded at several times the size a phone draws them, for example TapiocaPearl_grande.jpg at 600 px wide, shown at 165 px. Resized copies would save about 150 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

12 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h5 and h1 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

12 links have no real href, so search engines can't follow them.

The homepage links to 80 pages on thebbly.com and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://thebbly.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://thebbly.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://thebbly.com/pages/contact, https://thebbly.com/customer_authentication/redirect, https://thebbly.com/collections/all, https://thebbly.com/pages/coupons, https://thebbly.com/blogs/news and https://thebbly.com/blogs/recipes and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://thebbly.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Large scripts ship without source maps.

Social proof on the homepage: 31 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 608 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.