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thecolonygroup.com website review

Visit site (opens in a new tab)Reviewed 29 October 202629 issues · 84 checks

This review found 29 issues worth fixing on thecolonygroup.com, 17 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.2 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.6 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.7 s
Jul 4, 20262.5 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
143 ms99 msMay 9Oct 24104 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026115 ms
May 16, 2026112 ms
May 23, 2026113 ms
May 30, 2026117 ms
Jun 6, 2026118 ms
Jun 13, 2026125 ms
Jun 20, 2026128 ms
Jun 27, 2026132 ms
Jul 4, 2026134 ms
Jul 11, 2026135 ms
Jul 18, 2026138 ms
Jul 25, 2026129 ms
Aug 1, 2026125 ms
Aug 8, 2026120 ms
Aug 15, 2026111 ms
Aug 22, 2026112 ms
Aug 29, 2026110 ms
Sep 5, 2026105 ms
Sep 12, 2026108 ms
Sep 19, 2026105 ms
Sep 26, 2026107 ms
Oct 3, 2026106 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thecolonygroup.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thecolonygroup.com at 0.4 s0.4 s
  2. thecolonygroup.com at 0.8 s0.8 s
  3. thecolonygroup.com at 1.1 s1.1 s
  4. thecolonygroup.com at 1.5 s1.5 s
  5. thecolonygroup.com at 1.9 s1.9 s
  6. thecolonygroup.com at 2.3 s2.3 s
  7. thecolonygroup.com at 2.7 s2.7 s
  8. thecolonygroup.com at 3.0 s3.0 s

Speed

10 to fix34
  • Reduce unused JavaScript

    6.8 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.

  • Reduce unused CSS

    6.7 s · 1.3 MB

    About 1.3 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 6.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 724 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (724 KiB).

  • Render-blocking requests

    1.6 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Calendly, Google Tag Manager and Stripe and others), adding 4.4 MB and 1.6 s of main-thread time.

  • Calendly adds 633 ms

    633 ms

    Calendly costs a phone 633 ms of main-thread work and 2.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 692 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 520 ms

    520 ms

    Google Tag Manager costs a phone 520 ms of main-thread work and 869 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 37 KiB

    2 images could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.5 s

    4.5 s

    Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.2 s

    4.2 s

    Real visitors see the first content after 4.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 12.4 s

    12.4 s

    The first text or image appears after 12.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 28.2 s

    28.2 s

    Your largest element takes 28.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three people walking along an ocean shoreline carrying surf…”.

  • Time to Interactive: 35.8 s

    35.8 s

    The page becomes fully interactive after 35.8 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 932 ms

    932 ms

    Scripts block taps and scrolling for 932 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 115 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 107 ms

    107 ms

    Real visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.4 MB in 85 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 85 requests on a phone: scripts 3.4 MB (31), stylesheets 1.3 MB (7) and images 540 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    138 KiB

    3 images are downloaded at several times the size a phone draws them, for example FPW_Home_Carousel_WealthManagement.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 138 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (151 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

1 to fixGoogle 10099
  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 0 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 116 internal links, 8 external

    The homepage links to 116 pages on thecolonygroup.com and 8 external pages.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Focus Partners provides personalized wealth management, financial planning, and investment strategies supported by spec…”.

  • One H1 headline

    Your main headline reads: “Home”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Personal Wealth Management | Focus Partners”.

  • Canonical URL set

    The canonical URL is https://www.focuspartners.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, LocalBusiness, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.focuspartners.com/sitemaps-2-sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.focuspartners.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,159 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 6 pages slow to respond

    https://www.focuspartners.com/advisors, https://www.focuspartners.com/locations, https://www.focuspartners.com/focus-partners-wealth-client-logins, https://www.focuspartners.com/retirement-planning, https://www.focuspartners.com/insurance-planning and https://www.focuspartners.com/wealth-management took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 9 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187228841&tm=gtm002&Ver=2&mid=18a1987a-98e5-435a-a309-b4c235cfa980&bo=1&sid=dab225d0d39b11f180c6f5135027675f&vid=dab236c0d39b11f1a3121ba384b8a0be&vids=1&msclkid=N&gtm_.

  • 4 small tap targets

    4 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://assets.calendly.com/assets/external/widget.css' from origin 'https://www.focuspart…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,037 words of copy

    The homepage carries about 1,037 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register now”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “CONTACT US”, “Register now” and “Learn more about Focus”.

  • Social proof on the page

    Social proof on the homepage: 5 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thecolonygroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
SEOmatic
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
DigitalOcean

Upkeep, stack, hiring and company data from programmable.info

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