Website review, no card needed
thecolonygroup.com website review
Visit site (opens in a new tab)Reviewed 29 October 202629 issues · 84 checks
This review found 29 issues worth fixing on thecolonygroup.com, 17 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 115 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 117 ms |
| Jun 6, 2026 | 118 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 132 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 135 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 125 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 111 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 105 ms |
| Sep 12, 2026 | 108 ms |
| Sep 19, 2026 | 105 ms |
| Sep 26, 2026 | 107 ms |
| Oct 3, 2026 | 106 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.7 s
3.0 s
Speed
Reduce unused JavaScript
6.8 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.
Reduce unused CSS
6.7 s · 1.3 MBAbout 1.3 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 6.7 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 724 KiB22 files are served with short cache lifetimes, so returning visitors download them again (724 KiB).
Render-blocking requests
1.6 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Calendly, Google Tag Manager and Stripe and others), adding 4.4 MB and 1.6 s of main-thread time.
Calendly adds 633 ms
633 msCalendly costs a phone 633 ms of main-thread work and 2.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 692 ms. During a long task the page ignores taps.
Google Tag Manager adds 520 ms
520 msGoogle Tag Manager costs a phone 520 ms of main-thread work and 869 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 37 KiB2 images could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.2 s
4.2 sReal visitors see the first content after 4.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.7 s
2.7 sReal visitors wait 2.7 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 12.4 s
12.4 sThe first text or image appears after 12.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 28.2 s
28.2 sYour largest element takes 28.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three people walking along an ocean shoreline carrying surf…”.
Time to Interactive: 35.8 s
35.8 sThe page becomes fully interactive after 35.8 s. Good is under 3.8 s.
Speed Index: 12.4 s
12.4 sVisually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 932 ms
932 msScripts block taps and scrolling for 932 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 115 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 107 ms
107 msReal visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.4 MB in 85 requests
5.4 MBYour homepage downloads 5.4 MB in 85 requests on a phone: scripts 3.4 MB (31), stylesheets 1.3 MB (7) and images 540 KiB (17). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
138 KiB3 images are downloaded at several times the size a phone draws them, for example FPW_Home_Carousel_WealthManagement.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 138 KiB.
4 images below the first screen load straight away
4 images further down the page (151 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 0 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
116 internal links, 8 external
The homepage links to 116 pages on thecolonygroup.com and 8 external pages.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Focus Partners provides personalized wealth management, financial planning, and investment strategies supported by spec…”.
One H1 headline
Your main headline reads: “Home”.
Title: 43 characters
Your title is a healthy 43 characters: “Personal Wealth Management | Focus Partners”.
Canonical URL set
The canonical URL is https://www.focuspartners.com/.
Structured data in place
Structured data found: BreadcrumbList, LocalBusiness, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.focuspartners.com/sitemaps-2-sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.focuspartners.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,159 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages slow to respond
https://www.focuspartners.com/advisors, https://www.focuspartners.com/locations, https://www.focuspartners.com/focus-partners-wealth-client-logins, https://www.focuspartners.com/retirement-planning, https://www.focuspartners.com/insurance-planning and https://www.focuspartners.com/wealth-management took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
7 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 9 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187228841&tm=gtm002&Ver=2&mid=18a1987a-98e5-435a-a309-b4c235cfa980&bo=1&sid=dab225d0d39b11f180c6f5135027675f&vid=dab236c0d39b11f1a3121ba384b8a0be&vids=1&msclkid=N>m_.
4 small tap targets
4 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://assets.calendly.com/assets/external/widget.css' from origin 'https://www.focuspart…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,037 words of copy
The homepage carries about 1,037 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register now”.
5 calls to action
The homepage has 5 calls to action, for example “CONTACT US”, “Register now” and “Learn more about Focus”.
Social proof on the page
Social proof on the homepage: 5 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thecolonygroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- SEOmatic
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
- Hosting
- DigitalOcean
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on thecolonygroup.com, including 20 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.