thedieselstore.com website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

11 images could be 4.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

2 third-party services load with your homepage (Google Fonts and Amazon Web Services), adding 7.0 MB and 2 ms of main-thread time.

Amazon Web Services costs a phone 0 ms of main-thread work and 6.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 114 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 570 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.8 s. Good is under 3.8 s.

Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 169 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.4 MB in 44 requests on a phone: images 7.1 MB (31), stylesheets 148 KiB (9) and other files 110 KiB (2). Under 2 MB keeps phones on slow connections fast.

2 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.

9 images are downloaded at several times the size a phone draws them, for example Default+Background+-+transparent_updated.png at 1,506 px wide, shown at 370 px. Resized copies would save about 2.6 MB.

5 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 251.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 8 elements on the page fail this check, rated critical by axe-core.

Required ARIA attributes must be provided: 2 elements on the page fail this check, rated critical by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Your page has no <title>, so Google has to invent the blue link in search results.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("https://www.thedieselstore.com/sfsites/c/cms/delivery/m…”.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

A phone browser shows 214 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no https://www.thedieselstore.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “The source list for Content Security Policy directive 'script-src' contains a source with an invalid path: 'https://www.thedieselstore.com/?welcome'.…”.

4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 214 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.