thefinancialstar.com website review

9 files are served with short cache lifetimes, so returning visitors download them again (550 KiB).

JSDelivr CDN costs a phone 2.0 s of main-thread work and 66 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 13.7 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (JSDelivr CDN, Google/Doubleclick Ads and Other Google APIs/SDKs and others), adding 543 KiB and 2.4 s of main-thread time.

About 476 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 520 ms faster on a phone.

About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 690 ms faster on a phone.

10 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

78 KiB could be saved by minifying JavaScript.

15 KiB could be saved by minifying CSS.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

1 image could be 28 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “News Image”.

The page becomes fully interactive after 23.1 s. Good is under 3.8 s.

The layout shifts by 0.852 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

44 images have no width and height attributes, so the layout jumps as each one loads.

Scripts block taps and scrolling for 362 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.1 MB in 94 requests on a phone: images 3.7 MB (36), scripts 1.1 MB (27) and fonts 165 KiB (1). Under 2 MB keeps phones on slow connections fast.

CZCPZCHHFVAGFA6VLLPYUZ3SNY.jpg weighs 3.4 MB. On a phone connection a single image that size takes seconds.

2 images are downloaded at several times the size a phone draws them, for example CZCPZCHHFVAGFA6VLLPYUZ3SNY.jpg at 2,400 px wide, shown at 358 px. Resized copies would save about 2.8 MB.

1 image (3.4 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1770208040_shutterstock_2665169067.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 buttons have no accessible name, so screen readers announce just “button”.

32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

16 tap targets are too small or too close together to hit reliably with a finger.

Interactive controls must not be nested: 11 elements on the page fail this check, rated serious by axe-core.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

13 form fields have no label, so screen readers announce an empty box and autofill guesses.

6 visible links have no text or label, so screen readers cannot say where they go.

2 links inside paragraphs rely on colour alone to stand out.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 14 characters: “Financial Star”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Support” and “Legal & Privacy”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://thefinancialstar.com/sitemap.xml, so Google discovers your pages only by following links.

8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

3 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 71 pages on thefinancialstar.com and 40 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/, https://thefinancialstar.com/opinion, https://thefinancialstar.com/sectors, https://thefinancialstar.com/page_dropdown_url/11, https://thefinancialstar.com/page_dropdown_url/10 and https://thefinancialstar.com/page_dropdown_url/52 and 10 others all use the title “Financial Star”. Search engines can't tell which page to show for a search, so each competes with the others.

https://thefinancialstar.com/opinion, https://thefinancialstar.com/sectors, https://thefinancialstar.com/page_dropdown_url/11, https://thefinancialstar.com/page_dropdown_url/10, https://thefinancialstar.com/page_dropdown_url/52 and https://thefinancialstar.com/page_dropdown_url/66 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://thefinancialstar.com/page_dropdown_url/11, https://thefinancialstar.com/page_dropdown_url/10, https://thefinancialstar.com/page_dropdown_url/52, https://thefinancialstar.com/page_dropdown_url/66, https://thefinancialstar.com/page_dropdown_url/49 and https://thefinancialstar.com/page_dropdown_url/50 and 7 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 images are served at too low a resolution for sharp phone screens.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,944 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Taboola (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.