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thehisplace.com website review
Visit site (opens in a new tab)Reviewed 13 November 202644 issues · 89 checks
This review found 44 issues worth fixing on thehisplace.com, 15 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,427 of 108,958 reviewed websitesbeats 49%
- #32,648 of 61,775 online storesbeats 41%
- #31,338 of 56,370 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.6 s |
| Nov 7, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 141 ms |
| Jun 6, 2026 | 149 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 141 ms |
| Jul 4, 2026 | 141 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 173 ms |
| Jul 25, 2026 | 178 ms |
| Aug 1, 2026 | 176 ms |
| Aug 8, 2026 | 172 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 151 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 148 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 147 ms |
| Nov 7, 2026 | 150 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.5 s
4.3 s
5.2 s
6.1 s
6.9 s
Speed
Improve image delivery
2.8 s · 973 KiB12 images could be 973 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.
Reduce unused JavaScript
2.3 s · 708 KiBAbout 708 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Use efficient cache lifetimes
2.5 s · 456 KiB11 files are served with short cache lifetimes, so returning visitors download them again (456 KiB).
5,051 HTML elements
The page has 5,051 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Clarity and pop-convert.com and others), adding 6.5 MB and 638 ms of main-thread time.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Shopify adds 98 ms
98 msShopify costs a phone 98 ms of main-thread work and 5.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
500 ms · 52 KiBPolyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.
Reduce unused CSS
450 ms · 93 KiBAbout 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 187 ms
187 msKlaviyo costs a phone 187 ms of main-thread work and 619 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tidio.co adds 57 ms
57 mstidio.co costs a phone 57 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 16 KiB16 KiB could be saved by minifying JavaScript.
Minify CSS
150 ms · 15 KiB15 KiB could be saved by minifying CSS.
Render-blocking requests
100 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.2 s
20.2 sYour largest element takes 20.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 28.7 s
28.7 sThe page becomes fully interactive after 28.7 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 997 ms
997 msReal visitors wait 997 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 230 ms
230 msScripts block taps and scrolling for 230 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 175 ms
175 msReal visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.3 MB in 358 requests
10.3 MBYour homepage downloads 10.3 MB in 358 requests on a phone: images 6.6 MB (60), scripts 2.1 MB (112) and other files 1.2 MB (166). Under 2 MB keeps phones on slow connections fast.
5 images over 500 KB
5 images weigh 3.2 MB together. On a phone connection a single image that size takes seconds.
20 images far larger than shown
3.5 MB20 images are downloaded at several times the size a phone draws them, for example 2Z1A1042.jpg at 1,334 px wide, shown at 334 px. Resized copies would save about 3.5 MB.
28 images below the first screen load straight away
28 images further down the page (4.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
noir1_bd780ac8-fbad-4a8e-8ae3-87f9ca172cc1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (887 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.9 g of CO₂ per visit
2.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.93 g of CO₂e: 351.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
62 links without text
62 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (83 characters)
Your title is 83 characters, so Google will cut it off around 60: “Boys & Mens Suits, Dress Shirts, Stretch Pants, Shoes & Accessories – The His Place”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (311 characters)
Your meta description is 311 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
526 internal links, 7 external
The homepage links to 526 pages on thehisplace.com and 7 external pages.
5 checks passed
One H1 headline
Your main headline reads: “The His Place”.
Canonical URL set
The canonical URL is https://thehisplace.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thehisplace.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,207 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thehisplace.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
https://thehisplace.com/collections/shop-boys, https://thehisplace.com/collections/boys-flex-suits, https://thehisplace.com/collections/boys-stretch-suits, https://thehisplace.com/collections/boys-tr-basic-suits, https://thehisplace.com/collections/boys-fashion-suits and https://thehisplace.com/collections/t-o-black-label-suits and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://thehisplace.com/collections/shop-boys, https://thehisplace.com/collections/all-boys-suits, https://thehisplace.com/collections/boys-wool-suits, https://thehisplace.com/collections/boys-flex-suits, https://thehisplace.com/collections/boys-stretch-suits and https://thehisplace.com/collections/boys-tr-basic-suits and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://thehisplace.com/collections/boys-flex-suits has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
19 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,284 words of copy
The homepage carries about 1,284 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP COATS” and “TO HOODIES 2.0 SHOP TODAY”.
34 calls to action
The homepage has 34 calls to action, for example “Shop by Brand”, “SHOP COATS” and “TO Hoodies 2.0 SHOP TODAY”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 58 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thehisplace.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Smart Discounts · Microsoft Clarity · Gift Card Hero All In One · Xo Gallery · Cartbite · Stape Remix · Mbcbundlesapp · Product Filter Search · pop-convert.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- React
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on thehisplace.com, including 21 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.