thehobbyist.ca website review

About 481 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

4 files are served with short cache lifetimes, so returning visitors download them again (344 KiB).

6 images could be 455 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

The page has 1,949 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google Tag Manager costs a phone 143 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

b-cdn.net costs a phone 56 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Google Tag Manager, b-cdn.net and Shopify and others), adding 921 KiB and 229 ms of main-thread time.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 78 requests on a phone: scripts 957 KiB (42), images 908 KiB (14) and other files 124 KiB (10). Under 2 MB keeps phones on slow connections fast.

3 images (203 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (64 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

Elements marked as presentational should be consistently ignored: 8 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

Your title is 89 characters, so Google will cut it off around 60: “Handcrafted Soaps made in Tofino | The Hobbyist – The Hobbyist | mindfully made in Tofino”.

There are 4 <h1> headlines (“Your cart -”, “” and “”). One clear main headline is easier for people and search engines.

Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 149 pages on thehobbyist.ca and 9 external pages.

https://thehobbyist.ca/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

The homepage carries about 1,348 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.