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thehomedecoshop.com website review
Visit site (opens in a new tab)Reviewed 10 November 202618 issues · 64 checks
This review found 18 issues worth fixing on thehomedecoshop.com, 5 of them high impact, across 64 checks. The most urgent: 9 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,798 of 108,999 reviewed websitesbeats 77%
- #12,887 of 61,777 online storesbeats 73%
- #12,517 of 56,371 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 88
88/100Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
350 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
1,821 HTML elements
The page has 1,821 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 195 KiB9 images could be 195 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
250 ms · 36 KiB2 files are served with short cache lifetimes, so returning visitors download them again (36 KiB).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (Shopify and Google Fonts), adding 139 KiB and 1 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 197 ms of it running JavaScript. That is comfortably low.
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 3.9 s
3.9 sYour largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 3.9 s
3.9 sThe page becomes fully interactive after 3.9 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Speed Index: 2.2 s
2.2 sVisually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 23 ms
23 msScripts block the page for only 23 ms while loading. Good is under 200 ms.
Images and page weight
4 images in older formats
4 images (155 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (30 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 67.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 2.0 MB in 114 requests
2.0 MBYour homepage downloads 2.0 MB in 114 requests on a phone: images 1,003 KiB (21), other files 660 KiB (63) and fonts 139 KiB (4). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (9 characters)
Your title is only 9 characters: “Home Deco”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
149 internal links, 0 external
The homepage links to 149 pages on thehomedecoshop.com and 0 external pages.
4 checks passed
One H1 headline
Your main headline reads: “A room should hold”.
Canonical URL set
The canonical URL is https://thehomedecoshop.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thehomedecoshop.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,631 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thehomedecoshop.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://thehomedecoshop.com/collections/coffee-tables, https://thehomedecoshop.com/collections/chairs, https://thehomedecoshop.com/collections/wall-shelves, https://thehomedecoshop.com/collections/stools, https://thehomedecoshop.com/collections/dining-tables and https://thehomedecoshop.com/collections/ottomans and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,023 words of copy
The homepage carries about 1,023 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Shop the whole room”, “Order Tracking” and “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks and a star rating.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thehomedecoshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on thehomedecoshop.com, including 5 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.