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thehomesecuritysuperstore.com website review
Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 89 checks
This review found 32 issues worth fixing on thehomesecuritysuperstore.com, 11 of them high impact, across 89 checks. The most urgent: signyfyd adds 2.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #36,969 of 108,957 reviewed websitesbeats 60%
- #24,675 of 61,775 online storesbeats 54%
- #23,820 of 56,370 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 133 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 139 ms |
| Jun 13, 2026 | 143 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 149 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 148 ms |
| Jul 25, 2026 | 150 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 153 ms |
| Aug 15, 2026 | 148 ms |
| Aug 22, 2026 | 149 ms |
| Aug 29, 2026 | 147 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 150 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 157 ms |
| Oct 3, 2026 | 155 ms |
| Oct 10, 2026 | 152 ms |
| Oct 17, 2026 | 148 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.5 s
6.3 s
Speed
Signyfyd adds 2.7 s
2.7 sSignyfyd costs a phone 2.7 s of main-thread work and 495 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.4 s
A phone's processor spends 11.4 s on main-thread work while loading, 7.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,477 HTML elements
The page has 4,477 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, alia-prod.com and Shopify and others), adding 2.2 MB and 4.2 s of main-thread time.
Improve image delivery
650 ms · 474 KiB17 images could be 474 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 856 ms. During a long task the page ignores taps.
Reduce unused JavaScript
784 KiBAbout 784 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
700 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Use efficient cache lifetimes
648 KiB29 files are served with short cache lifetimes, so returning visitors download them again (648 KiB).
alia-prod.com adds 451 ms
451 msalia-prod.com costs a phone 451 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 281 ms
281 msShopify costs a phone 281 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
govx.com adds 271 ms
271 msgovx.com costs a phone 271 ms of main-thread work and 7 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
reamaze.com adds 188 ms
188 msreamaze.com costs a phone 188 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 88 KiBAbout 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
111 KiBPolyfills for old browsers add 111 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
37 KiB37 KiB JavaScript is shipped twice across bundles.
Minify CSS
29 KiB29 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 32.8 s
32.8 sThe page becomes fully interactive after 32.8 s. Good is under 3.8 s.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Home Security Superstore Banner With Self Defense Produ…”.
Speed Index: 10.9 s
10.9 sVisually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 133 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 187 ms
187 msReal visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 757 ms
757 msReal visitors wait 757 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.064
0.064The layout barely moves while loading (CLS 0.064, good is under 0.1).
Images and page weight
Page weight: 6.3 MB in 506 requests
6.3 MBYour homepage downloads 6.3 MB in 506 requests on a phone: scripts 2.6 MB (156), images 1.7 MB (129) and fonts 903 KiB (30). Under 2 MB keeps phones on slow connections fast.
5 images below the first screen load straight away
5 images further down the page (333 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (323 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 215.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
30 links without text
30 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 292 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (265 characters)
Your meta description is 265 characters; Google truncates after about 160, so the end of your pitch is cut.
553 internal links, 4 external
The homepage links to 553 pages on thehomesecuritysuperstore.com and 4 external pages.
7 checks passed
One H1 headline
Your main headline reads: “The Home Security & Self-Defense Experts Trusted Since 2003 The Home Security & Self-Defense Experts Trusted Since 2003”.
Title: 65 characters
Your title is a healthy 65 characters: “Security and Self-Defense Products | The Home Security Superstore”.
Canonical URL set
The canonical URL is https://www.thehomesecuritysuperstore.com/.
Structured data in place
Structured data found: OnlineStore and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.thehomesecuritysuperstore.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,881 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.thehomesecuritysuperstore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without an H1
https://www.thehomesecuritysuperstore.com/collections/self-defense-weapons, https://www.thehomesecuritysuperstore.com/collections/self-defense, https://www.thehomesecuritysuperstore.com/collections/self-defense-keychain-weapons and https://www.thehomesecuritysuperstore.com/collections/pepper-spray have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 190 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://files.alia-prod.com/AliaGroupImage.webp-1763144270461.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to execute 'getComputedStyle' on 'Window': parameter 1 is not of type 'Element'.”.
2 checks passed
Tap targets are thumb-sized
70 of 70 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,741 words of copy
The homepage carries about 1,741 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP SELF DEFENSE” and “SHOP NON-LETHAL SELF-DEFENSE”.
34 calls to action
The homepage has 34 calls to action, for example “Shop Self Defense”, “SHOP ALL SELF-DEFENSE” and “Shop All Security”.
21 short forms
21 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 41 testimonial or review blocks, 4 customer or partner logos, a star rating, 7 trust badges and “100,000+ Customers”.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
57 other companies contacted
Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thehomesecuritysuperstore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Redo · Optimonk Popup Cro A B Test · Okendo · Xcloud Search Filter · Reamaze Live Chat Helpdesk · Klaviyo Email Marketing Sms · Bold Product Upsell · Monk Free Gift With Purchase · Growave Loyalty Wishlist · Propel Replays · Slide Cart · Access Pro · signifyd.com · kxcdn.com · trafficmanager.net · amazonaws.com · shareasale.com · retention.com · cloudfront.net · govx.com · azureedge.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Alpharetta
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on thehomesecuritysuperstore.com, including 20 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.