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thekase.com website review
Visit site (opens in a new tab)Reviewed 22 October 202642 issues · 106 checks
This review found 42 issues worth fixing on thekase.com, 11 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #52,326 of 80,996 reviewed websitesbeats 31%
- #29,306 of 39,952 online storesbeats 22%
- #100 of 257 Salesforce Commerce Cloud storesbeats 55%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.7 s |
| May 9, 2026 | 3.6 s |
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 135 ms |
| May 9, 2026 | 134 ms |
| May 16, 2026 | 130 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 140 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 145 ms |
| Jul 4, 2026 | 145 ms |
| Jul 11, 2026 | 143 ms |
| Jul 18, 2026 | 141 ms |
| Jul 25, 2026 | 139 ms |
| Aug 1, 2026 | 132 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 125 ms |
| Aug 22, 2026 | 126 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 127 ms |
| Sep 12, 2026 | 125 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 123 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
thekase.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.2 s · 197 KiBAbout 197 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
5,004 HTML elements
The page has 5,004 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 68
68/100Your mobile performance score is 68 (desktop: 57). Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
700 ms · 93 KiB18 files are served with short cache lifetimes, so returning visitors download them again (93 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Pinterest and Trust Pilot and others), adding 526 KiB and 529 ms of main-thread time.
Render-blocking requests
500 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Google Tag Manager adds 322 ms
322 msGoogle Tag Manager costs a phone 322 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
321 KiB12 images could be 321 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.
Legacy JavaScript
100 ms · 22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
18 KiBAbout 18 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 657 ms of it running JavaScript. That is comfortably low.
Server response: 205 ms
205 msYour server sent the HTML in 205 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 9.2 s
9.2 sThe page becomes fully interactive after 9.2 s. Good is under 3.8 s.
56 images without width and height
56 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 212 ms
212 msScripts block taps and scrolling for 212 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 135 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 103 ms
103 msReal visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 630 ms
630 msReal visitors wait 630 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.7 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
6 images in older formats
6 images (392 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.4 g of CO₂ per visit
0.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.5 MB in 85 requests
1.5 MBYour homepage downloads 1.5 MB in 85 requests on a phone: images 660 KiB (32), scripts 611 KiB (24) and fonts 150 KiB (4). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
21 images without alt text
21 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (237 elements)
All page content should be contained by landmarks: 237 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
55 links crawlers can't follow
55 links have no real href, so search engines can't follow them.
Title is long (107 characters)
Your title is 107 characters, so Google will cut it off around 60: “Coques personnalisées, batteries externes et accessoires tendances pour smartphones et ta…”.
Meta description is long (185 characters)
Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.
743 internal links, 8 external
The homepage links to 743 pages on thekase.com and 8 external pages.
6 checks passed
One H1 headline
Your main headline reads: “le meilleur de l'accessoire mobile et du reconditionné est chez The Kase”.
Canonical URL set
The canonical URL is https://www.thekase.com/fr/fr/accueil/.
Structured data in place
Structured data found: Product.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at http://www.thekase.com/fr/fr/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,409 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/fr/fr/produits-et-accessoires/apple-iphone-17 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages share 2 titles
/fr/fr/accueil and /fr/fr/resultat-de-votre-recherche all use the title “Coques personnalisées, batteries externes et accessoires tendances po…”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
12 pages share a meta description
/fr/fr/produits-et-accessoires and /fr/fr/produits-et-accessoires/apple-iphone-17 use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /fr/fr/resultat-de-votre-recherche, whose canonical is /fr/fr/accueil. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 191 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17507886&tm=gtm002&Ver=2&mid=098d6b10-9ef0-41fc-ae9a-b8470bd725cf&bo=1&sid=0caad090cdc511f1bc4649084e47d807&vid=0caae1a0cdc511f19ef61703d5d49659&vids=1&msclkid=N&pi=91.
26 small tap targets
26 of 92 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://api.thekase.com/tracker/w/' from origin 'https://www.thekase.com' has been blocked…”.
6 distorted images
6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.switchbythekase.com/fr/fr/vendre-mon-smartphone.html (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
2 redirects before the homepage
Opening https://thekase.com goes through 2 redirects before the homepage loads.
1 link through redirect chains
1 link go through two or more redirects, for example http://instagram.com/the_kaseofficial.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (thekase.com).
Valid certificate (40 days left)
The certificate from Let's Encrypt · YE1 verifies for thekase.com and is valid for another 40 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://thekase.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
thekase.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
thekase.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 14 years old
14 yearsthekase.com was registered in Jun 2012 through eNom, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2028
thekase.com is registered until Jun 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,988 words of copy
The homepage carries about 1,988 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Cloudflare Web Analytics.
Email authentication
No DMARC policy
thekase.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:51.254.197.209 ip4:51.254.197.200 ip4:51.254.42.46 ip4:151.106.216.131 ip4:51.77.138.235 ip4:77.32.145.103 …”.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 1.9.1, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 42 issues on thekase.com, including 14 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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