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agatha.co.nz website review

Visit site (opens in a new tab)Reviewed 18 October 202639 issues · 105 checks

This review found 39 issues worth fixing on agatha.co.nz, 14 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s962 msApr 25Oct 101.0 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.2 s
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.0 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.0 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.0 s
Sep 19, 2026997 ms
Sep 26, 20261.0 s
Oct 3, 2026989 ms
Oct 10, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
119 ms102 msApr 25Oct 10111 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026113 ms
May 2, 2026111 ms
May 9, 2026108 ms
May 16, 2026107 ms
May 23, 2026112 ms
May 30, 2026115 ms
Jun 6, 2026117 ms
Jun 13, 2026117 ms
Jun 20, 2026113 ms
Jun 27, 2026110 ms
Jul 4, 2026107 ms
Jul 11, 2026106 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026106 ms
Aug 8, 2026111 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026111 ms
Sep 5, 2026109 ms
Sep 12, 2026108 ms
Sep 19, 2026108 ms
Sep 26, 2026108 ms
Oct 3, 2026108 ms
Oct 10, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of agatha.co.nz (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. agatha.co.nz at 0.5 s0.5 s
  2. agatha.co.nz at 1.1 s1.1 s
  3. agatha.co.nz at 1.6 s1.6 s
  4. agatha.co.nz at 2.1 s2.1 s
  5. agatha.co.nz at 2.7 s2.7 s
  6. agatha.co.nz at 3.2 s3.2 s
  7. agatha.co.nz at 3.7 s3.7 s
  8. agatha.co.nz at 4.3 s4.3 s

agatha.co.nz does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix33
  • Use efficient cache lifetimes

    2.5 s · 781 KiB

    47 files are served with short cache lifetimes, so returning visitors download them again (781 KiB).

  • Reduce unused JavaScript

    1.8 s · 478 KiB

    About 478 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Global-e, Didomi and Salesforce Commerce Cloud and others), adding 1.4 MB and 1.3 s of main-thread time.

  • Reduce unused CSS

    600 ms · 284 KiB

    About 284 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    300 ms · 394 KiB

    19 images could be 394 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Global-e adds 381 ms

    381 ms

    Global-e costs a phone 381 ms of main-thread work and 995 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 355 ms. During a long task the page ignores taps.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • Legacy JavaScript

    150 ms · 57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    29 KiB

    29 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 33. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.0 s

    13.0 s

    Your largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “null”.

  • Speed Index: 14.2 s

    14.2 s

    Visually, the page fills in at 14.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 15.6 s

    15.6 s

    The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 113 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 625 ms

    625 ms

    Real visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 119 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 119 requests on a phone: scripts 1.2 MB (40), images 703 KiB (39) and other files 639 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 100.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8192
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (56 elements)

    All page content should be contained by landmarks: 56 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9273
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is short (6 characters)

    Your meta description is only 6 characters: “Agatha”. 70 to 160 characters is enough to sell the click.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: url points at a different host (https://www.agatha.fr)”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.agathaparis.com/sitemap.xml, so Google discovers your pages only by following links.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 175 internal links, 10 external

    The homepage links to 175 pages on agatha.co.nz and 10 external pages.

3 checks passed
  • Title: 51 characters

    Your title is a healthy 51 characters: “Online jewelry store - Agatha : 50 years of history”.

  • Canonical URL set

    The canonical URL is https://www.agathaparis.com/en_GB.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (395 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 1 linked page hidden from search

    /en_GB/c/charms/f/pendant is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://agatha-agatha-fr-storage.omn.proximis.com/Imagestorage/images/0/0/617136a069cd7_AGATHA_LOGO_INTERNET.jpg.

  • 122 small tap targets

    122 of 162 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • 2 redirects before the homepage

    Opening https://agatha.co.nz goes through 2 redirects before the homepage loads.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (agathaparis.com).

  • Valid certificate (58 days left)

    The certificate from DigiCert Inc · Thawte TLS RSA CA G1 verifies for agatha.co.nz and is valid for another 58 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://agatha.co.nz redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    agathaparis.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    agathaparis.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 25 years old

    25 years

    agathaparis.com was registered in Feb 2001 through Nameshield SAS. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    agathaparis.com is registered until Feb 2027.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 521 words of copy

    The homepage carries about 521 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More →” and “Continue to shop”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact us”, “Follow my order” and “Register”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix90
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 -all”.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Pinterest Tag (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Didomi

    A consent management tool (Didomi) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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