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thepondshop.com website review

Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 85 checks

This review found 37 issues worth fixing on thepondshop.com, 13 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
181 ms84 msMay 16Oct 31170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202695 ms
May 30, 202695 ms
Jun 6, 202696 ms
Jun 13, 2026101 ms
Jun 20, 2026104 ms
Jun 27, 2026110 ms
Jul 4, 2026112 ms
Jul 11, 2026113 ms
Jul 18, 2026122 ms
Jul 25, 2026138 ms
Aug 1, 2026146 ms
Aug 8, 2026150 ms
Aug 15, 2026146 ms
Aug 22, 2026145 ms
Aug 29, 2026140 ms
Sep 5, 2026136 ms
Sep 12, 2026138 ms
Sep 19, 2026138 ms
Sep 26, 2026144 ms
Oct 3, 2026148 ms
Oct 10, 2026154 ms
Oct 17, 2026162 ms
Oct 24, 2026154 ms
Oct 31, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thepondshop.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thepondshop.com at 0.5 s0.5 s
  2. thepondshop.com at 1.0 s1.0 s
  3. thepondshop.com at 1.4 s1.4 s
  4. thepondshop.com at 1.9 s1.9 s
  5. thepondshop.com at 2.4 s2.4 s
  6. thepondshop.com at 2.9 s2.9 s
  7. thepondshop.com at 3.4 s3.4 s
  8. thepondshop.com at 3.9 s3.9 s

Speed

11 to fix45
  • Reduce unused JavaScript

    5.0 s · 869 KiB

    About 869 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.5 s · 608 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (608 KiB).

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 2.1 MB and 1.3 s of main-thread time.

  • Improve image delivery

    100 ms · 716 KiB

    11 images could be 716 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Google Tag Manager adds 441 ms

    441 ms

    Google Tag Manager costs a phone 441 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Facebook adds 245 ms

    245 ms

    Facebook costs a phone 245 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 235 ms

    235 ms

    Google CDN costs a phone 235 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,986 HTML elements

    The page has 1,986 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 149 ms

    149 ms

    Shopify costs a phone 149 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    260 ms · 64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 4 KiB

    4 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 20.0 s

    20.0 s

    Your largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.6 s

    21.6 s

    The page becomes fully interactive after 21.6 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 601 ms

    601 ms

    Scripts block taps and scrolling for 601 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 70% slower for real visitors

    +70%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 35 images without width and height

    35 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 557 ms

    557 ms

    Real visitors wait 557 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.7 MB in 260 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 260 requests on a phone: scripts 2.1 MB (78), other files 1.3 MB (142) and images 959 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Screenshot_2026-01-20_at_4.18.51_PM.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8592
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (52 elements)

    All page content should be contained by landmarks: 52 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 2 H1 headlines

    There are 2 <h1> headlines (“The Pond Shop®” and “25+ Years of Trusted Expertise”). One clear main headline is easier for people and search engines.

  • Meta description is long (319 characters)

    Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 218 internal links, 8 external

    The homepage links to 218 pages on thepondshop.com and 8 external pages.

6 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “The Pond Shop | Industry Leading Pond Supplies”.

  • Canonical URL set

    The canonical URL is https://thepondshop.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thepondshop.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,057 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thepondshop.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://thepondshop.com/collections/mosquito-control, https://thepondshop.com/collections/submersible-trash-pumps and https://thepondshop.com/collections/water-clarifier-flocculant-for-large-ponds-and-lakes have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://thepondshop.com/collections/submersible-trash-pumps has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97243942&tm=gtm002&Ver=2&mid=225cfb66-2109-402e-b7b6-910e6021a410&bo=1&sid=d3162ec0da9611f197a9cba0a05caa6b&vid=d3165230da9611f1a90cd550df0a6ff4&vids=1&msclkid=N&gtm_t.

  • 22 small tap targets

    22 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error: Invalid estimated_delivery_date. Make sure the date format is YYYY-MM-DD”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 34 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,332 words of copy

    The homepage carries about 1,332 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “The Pond Shop®”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “The Pond Shop Blog”, “Contact” and “Catalog Request”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thepondshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Omnisend · Ecomsend · stamped.io · tkdigital.dev

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Washington

Upkeep, stack, hiring and company data from programmable.info

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