theplugdrink.com website review

About 784 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

21 files are served with short cache lifetimes, so returning visitors download them again (468 KiB).

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 1.8 MB and 1.0 s of main-thread time.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

A phone's processor spends 4.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 212 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 208 ms of main-thread work and 453 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 221 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,838 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 images could be 60 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

10 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

37 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three bottles of The Plug Drink in a teal studio”.

The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Real visitors wait 817 ms for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 283 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 172 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 388 requests on a phone: scripts 2.2 MB (141), other files 991 KiB (181) and images 485 KiB (25). Under 2 MB keeps phones on slow connections fast.

plug-drink-lp-5c5babd34737c2ca5657_450x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (204 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

The homepage links to 78 pages on theplugdrink.com and 10 external pages.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

5 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 1,805 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 35 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.