thepoolfactory.com website review

Signyfyd costs a phone 2.0 s of main-thread work and 537 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.8 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 5,753 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Signyfyd, Hotjar and Google Tag Manager and others), adding 3.6 MB and 3.5 s of main-thread time.

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

33 files are served with short cache lifetimes, so returning visitors download them again (571 KiB).

About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 626 ms. During a long task the page ignores taps.

Hotjar costs a phone 407 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 343 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 189 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

ZenDesk costs a phone 260 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

22 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

The page becomes fully interactive after 36.2 s. Good is under 3.8 s.

Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

57 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.0 MB in 392 requests on a phone: scripts 2.9 MB (123), other files 2.1 MB (194) and images 381 KiB (46). Under 2 MB keeps phones on slow connections fast.

1 image (55 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 204.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

Some list items are not inside a list.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

31 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your title is 84 characters, so Google will cut it off around 60: “Above Ground Pools | Semi Inground Pools | Swimming Pool Supplies – The Pool Factory”.

1 link has no real href, so search engines can't follow it.

The homepage links to 103 pages on thepoolfactory.com and 8 external pages.

The HTML your server sends has 779 of the 1,700 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

https://www.thepoolfactory.com/products/melenia-round, https://www.thepoolfactory.com/products/melenia-oval, https://www.thepoolfactory.com/products/saltwater-8000-round, https://www.thepoolfactory.com/products/saltwater-8000-oval, https://www.thepoolfactory.com/products/intrepid-round and https://www.thepoolfactory.com/products/intrepid-oval and 2 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.thepoolfactory.com/pages/reviews-testimonials, https://www.thepoolfactory.com/collections/swimming-pools, https://www.thepoolfactory.com/collections/pool-supplies, https://www.thepoolfactory.com/pages/contact-us, https://www.thepoolfactory.com/collections/above-ground-pools and https://www.thepoolfactory.com/collections/semi-inground-pools and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

25 of 66 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

6 errors were logged to the browser console while the page loaded, for example “Failed to fetch”.

Large scripts ship without source maps.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,700 words of visible text.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 25 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.