thistlejar.com website review

Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

A phone's processor spends 2.1 s on main-thread work while loading, 556 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 third-party services load with your homepage (Shopify, gelato.tech and nfcube.com and others), adding 227 KiB and 125 ms of main-thread time.

3 images could be 145 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

4 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.

6 files are served with short cache lifetimes, so returning visitors download them again (54 KiB).

About 27 KiB of JavaScript is downloaded but never used on this page.

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 218 requests on a phone: other files 769 KiB (93), images 669 KiB (17) and scripts 390 KiB (99). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example DSC_9492.jpg at 1,776 px wide, shown at 390 px. Resized copies would save about 93 KiB.

1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 elements hidden from screen readers can still receive keyboard focus.

3 tap targets are too small or too close together to hit reliably with a finger.

2 images have no alt text, which hurts accessibility and image search.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 19 characters: “Thistle Jar Pottery”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 37 pages on thistlejar.com and 6 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://thistlejar.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://thistlejar.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://thistlejar.com/products/carved-planter and https://thistlejar.com/products/carved-planter-1 all use the title “Carved planter – Thistle Jar Pottery”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://thistlejar.com/collections/all, https://thistlejar.com/pages/contact and https://thistlejar.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://thistlejar.com/products/geometric-planter and https://thistlejar.com/products/geometric-planter-1 use the same meta description. A description written for each page earns more clicks.

https://thistlejar.com/pages/contact, https://thistlejar.com/customer_authentication/redirect, https://thistlejar.com/products/curvy-planter-copy, https://thistlejar.com/products/carved-planter, https://thistlejar.com/products/carved-planter-1 and https://thistlejar.com/products/curvy-planter and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://thistlejar.com/pages/contact and https://thistlejar.com/pages/about have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

6 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 74 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.