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thorum.com website review

Visit site (opens in a new tab)Reviewed 4 November 202634 issues · 109 checks

This review found 34 issues worth fixing on thorum.com, 14 of them high impact, across 109 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
112 ms93 msMay 16Oct 31105 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202695 ms
May 23, 202696 ms
May 30, 202696 ms
Jun 6, 2026101 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026104 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026106 ms
Sep 26, 2026108 ms
Oct 3, 2026109 ms
Oct 10, 2026110 ms
Oct 17, 2026109 ms
Oct 24, 2026107 ms
Oct 31, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thorum.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thorum.com at 0.7 s0.7 s
  2. thorum.com at 1.4 s1.4 s
  3. thorum.com at 2.1 s2.1 s
  4. thorum.com at 2.8 s2.8 s
  5. thorum.com at 3.5 s3.5 s
  6. thorum.com at 4.2 s4.2 s
  7. thorum.com at 4.9 s4.9 s
  8. thorum.com at 5.6 s5.6 s

thorum.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix37
  • Reduce unused JavaScript

    2.1 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Render-blocking requests

    1.8 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Main-thread work: 11.8 s

    A phone's processor spends 11.8 s on main-thread work while loading, 7.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (loox.io, Google Tag Manager and Shopify and others), adding 6.1 MB and 1.6 s of main-thread time.

  • Use efficient cache lifetimes

    250 ms · 484 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (484 KiB).

  • Shopify adds 212 ms

    212 ms

    Shopify costs a phone 212 ms of main-thread work and 3.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 92 KiB

    About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • loox.io adds 303 ms

    303 ms

    loox.io costs a phone 303 ms of main-thread work and 629 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 269 ms

    269 ms

    Google Tag Manager costs a phone 269 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 201 ms

    201 ms

    rebuyengine.com costs a phone 201 ms of main-thread work and 848 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,579 HTML elements

    The page has 2,579 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 163 ms

    163 ms

    Klaviyo costs a phone 163 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 58 KiB

    Polyfills for old browsers add 58 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Improve image delivery

    200 ms · 27 KiB

    2 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 41 KiB

    41 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.4 s

    14.4 s

    Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “mobile-banner-test-08-optimized”.

  • Time to Interactive: 32.7 s

    32.7 s

    The page becomes fully interactive after 32.7 s. Good is under 3.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 919 ms

    919 ms

    Scripts block taps and scrolling for 919 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 580 ms

    580 ms

    Real visitors wait 580 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 9.1 MB in 453 requests

    9.1 MB

    Your homepage downloads 9.1 MB in 453 requests on a phone: media 3.3 MB (2), scripts 2.8 MB (137) and other files 1.5 MB (233). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (185 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.6 g of CO₂ per visit

    2.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.57 g of CO₂e: 308.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9794
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 122 internal links, 7 external

    The homepage links to 122 pages on thorum.com and 7 external pages.

8 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Thorum crafts unique men's wedding rings, women's wedding rings, and distinctive watches. Shop meteorite rings, whiskey…”.

  • One H1 headline

    Your main headline reads: “Thorum”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Men's Wedding Rings, Meteorite Rings, & Wood Rings - Thorum”.

  • Canonical URL set

    The canonical URL is https://www.thorum.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thorum.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,074 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix69
  • 2 linked pages are broken

    Your homepage links to /collections/whiskey-barrel and /collections/woodweddingrings, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 pages share a meta description

    /collections/his and /collections/all use the same meta description. A description written for each page earns more clicks.

  • 12 pages without an H1

    /collections/his, /collections/hers, /collections/sets, /pages/thorum-watches, /collections/all and /collections/antler-rings and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    /collections/hers, /collections/sets, /pages/thorum-watches and /collections/stone took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    27 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.thorum.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (thorum.com).

  • Valid certificate (57 days left)

    The certificate from Let's Encrypt · YE2 verifies for thorum.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://thorum.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • DNSSEC is off

    thorum.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 8 years old

    8 years

    thorum.com was registered in Nov 2017 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for thorum.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jan 2034

    thorum.com is registered until Jan 2034.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 453 words of copy

    The homepage carries about 453 words of visible text.

3 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop By”, “Shop New” and “Shop All”.

  • 4 short forms

    4 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:_spf.reamaze.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 25 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Consentmo Gdpr · Intelligems A B Testing · Minmaxify Order Limits · Microsoft Clarity · Klaviyo Email Marketing Sms · Sales Discounts · Reamaze Live Chat Helpdesk · Comments Plus Blog Comments · Triplewhale · Also Bought · Stape Remix · Gdpr Backpack · Restockrocket · Veeper Stop Coupon Leaks · loox.io · cloudfront.net · saio.io · chimpstatic.com · elfsight.com · zooomyapps.com · govx.com · widgetic.com · shareasale.com · snapchat.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Tampa

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 34 issues on thorum.com, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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