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thruwayinc.com website review
Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 70 checks
This review found 28 issues worth fixing on thruwayinc.com, 11 of them high impact, across 70 checks. The most urgent: 9 images over 500 KB. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s31 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Improve image delivery
39.5 MB12 images could be 39.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 78
78/100Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 93 KiBAbout 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 550 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
150 ms · 196 KiBAbout 196 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (cdn-cookieyes.com and Google Fonts), adding 125 KiB and 33 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 36.0 s
36.0 sVisually, the page fills in at 36.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 55.5 s
55.5 sThe page becomes fully interactive after 55.5 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 3.2 s
3.2 sYour largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to improve your browsing experience and to h…”. Most of its time is element render delay (2.3 s).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 12 ms
12 msScripts block the page for only 12 ms while loading. Good is under 200 ms.
Images and page weight
9 images over 500 KB
9 images weigh 62.4 MB together. On a phone connection a single image that size takes seconds.
12 images far larger than shown
60.3 MB12 images are downloaded at several times the size a phone draws them, for example Materials-Handling.jpg at 7,952 px wide, shown at 360 px. Resized copies would save about 60.3 MB.
Page weight: 41.4 MB in 106 requests
41.4 MBYour homepage downloads 41.4 MB in 106 requests on a phone: images 40.4 MB (21), scripts 534 KiB (37) and fonts 319 KiB (5). Under 2 MB keeps phones on slow connections fast.
12 images below the first screen load straight away
12 images further down the page (63.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
11 images in older formats
11 images (62.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 11.7 g of CO₂ per visit
11.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 11.74 g of CO₂e: 1409.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
23 text elements with low contrast
23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (31 elements)
All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (14 characters)
Your title is only 14 characters: “Home - Thruway”. Between 30 and 65 characters leaves room to say what you do and for whom.
59 internal links, 1 external
The homepage links to 59 pages on thruwayinc.com and 1 external page.
6 checks passed
One H1 headline
Your main headline reads: “Our Solutions Put Customers First”.
Canonical URL set
The canonical URL is https://thruwayinc.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thruwayinc.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://thruwayinc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (584 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://thruwayinc.com/about, https://thruwayinc.com/products, https://thruwayinc.com/services-solutions, https://thruwayinc.com/why-thruway, https://thruwayinc.com/industries and https://thruwayinc.com/certifications and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
7 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 585 words of copy
The homepage carries about 585 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us arrow_forward”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “Contact Us arrow_forward” and “Contact”.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thruwayinc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- WP Engine
Hiring
- Hiring
- 14 open roles
- Job board
- adp
Company
- Employees
- 129
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on thruwayinc.com, including 10 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.