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through.design website review
Visit site (opens in a new tab)Reviewed 8 November 202618 issues · 64 checks
This review found 18 issues worth fixing on through.design, 5 of them high impact, across 64 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.1 s · 208 KiBAbout 208 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 80
80/100Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.
4 third-party services on the page
4 third-party services load with your homepage (Framer CDN, Google Tag Manager and Google Analytics and others), adding 809 KiB and 677 ms of main-thread time.
Framer CDN adds 558 ms
558 msFramer CDN costs a phone 558 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,163 HTML elements
The page has 2,163 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.
Improve image delivery
40 KiB1 image could be 40 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
16 KiB3 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 830 ms of it running JavaScript. That is comfortably low.
Server response: 43 ms
43 msYour server sent the HTML in 43 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “background shape”.
Time to Interactive: 7.0 s
7.0 sThe page becomes fully interactive after 7.0 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Speed Index: 2.8 s
2.8 sVisually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 51 ms
51 msScripts block the page for only 51 ms while loading. Good is under 200 ms.
Images and page weight
2 images below the first screen load straight away
2 images further down the page (139 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.2 g of CO₂ per visit
0.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.23 g of CO₂e: 28.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 845 KiB in 55 requests
845 KiBYour homepage downloads 845 KiB in 55 requests on a phone: scripts 608 KiB (40), images 155 KiB (8) and fonts 42 KiB (2). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (24 elements)
All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “through.design — Unlock decision impact in the digital product layer”.
23 internal links, 9 external
The homepage links to 23 pages on through.design and 9 external pages.
7 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Surface friction in the digital layer between data, tools, and decision-makers — and clarify how impact can scale furth…”.
One H1 headline
Your main headline reads: “Digital systems for the seed industry.”.
Canonical URL set
The canonical URL is https://through.design/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://through.design/sitemap.xml.
AI search readiness
No llms.txt
There is no https://through.design/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,657 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages share a title
/, https://through.design/services/spar, https://through.design/services/build, https://through.design/services/frame and https://through.design/services/evolve all use the title “through.design — Unlock decision impact in the digital product layer”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages share a meta description
https://through.design/book/session, https://through.design/services/spar, https://through.design/services/build, https://through.design/services/frame and https://through.design/services/evolve use the same meta description. A description written for each page earns more clicks.
8 internal pages checked
We fetched 8 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 8 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 8 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 478 words of copy
The homepage carries about 478 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at through.design, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Framer
- Analytics
- Google Analytics
- Hosting
- Framer
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on through.design, including 7 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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