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tomskey.com website review

Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 89 checks

This review found 39 issues worth fixing on tomskey.com, 13 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s3.4 sMay 16Oct 314.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.7 s
May 23, 20263.8 s
May 30, 20263.7 s
Jun 6, 20263.8 s
Jun 13, 20263.8 s
Jun 20, 20263.9 s
Jun 27, 20263.9 s
Jul 4, 20263.9 s
Jul 11, 20263.9 s
Jul 18, 20263.8 s
Jul 25, 20263.7 s
Aug 1, 20263.6 s
Aug 8, 20263.6 s
Aug 15, 20263.5 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.6 s
Oct 3, 20263.6 s
Oct 10, 20263.7 s
Oct 17, 20263.8 s
Oct 24, 20263.9 s
Oct 31, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
174 ms151 msMay 16Oct 31170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026154 ms
May 23, 2026154 ms
May 30, 2026156 ms
Jun 6, 2026162 ms
Jun 13, 2026163 ms
Jun 20, 2026164 ms
Jun 27, 2026164 ms
Jul 4, 2026162 ms
Jul 11, 2026161 ms
Jul 18, 2026158 ms
Jul 25, 2026155 ms
Aug 1, 2026155 ms
Aug 8, 2026159 ms
Aug 15, 2026160 ms
Aug 22, 2026161 ms
Aug 29, 2026161 ms
Sep 5, 2026160 ms
Sep 12, 2026161 ms
Sep 19, 2026162 ms
Sep 26, 2026164 ms
Oct 3, 2026169 ms
Oct 10, 2026170 ms
Oct 17, 2026171 ms
Oct 24, 2026171 ms
Oct 31, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tomskey.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tomskey.com at 1.2 s1.2 s
  2. tomskey.com at 2.5 s2.5 s
  3. tomskey.com at 3.7 s3.7 s
  4. tomskey.com at 5.0 s5.0 s
  5. tomskey.com at 6.2 s6.2 s
  6. tomskey.com at 7.5 s7.5 s
  7. tomskey.com at 8.7 s8.7 s
  8. tomskey.com at 10.0 s10.0 s

Speed

10 to fix57
  • Render-blocking requests

    1.2 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 8.2 s

    A phone's processor spends 8.2 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    400 ms · 743 KiB

    6 images could be 743 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Shopify and Klaviyo and others), adding 1.3 MB and 958 ms of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    420 ms · 389 KiB

    About 389 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 420 ms faster on a phone.

  • Legacy JavaScript

    400 ms · 41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Clarity adds 323 ms

    323 ms

    Clarity costs a phone 323 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 219 ms

    219 ms

    Shopify costs a phone 219 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 175 ms

    175 ms

    Klaviyo costs a phone 175 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    270 ms · 140 KiB

    140 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    250 ms · 91 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (91 KiB).

  • Reduce unused CSS

    240 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.6 s

    5.6 s

    Real visitors wait 5.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.9 s

    4.9 s

    Real visitors see the first content after 4.9 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 17.4 s

    17.4 s

    The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

  • Real-user INP: 205 ms

    205 ms

    Real visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 284 ms

    284 ms

    Scripts block taps and scrolling for 284 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 461 ms

    461 ms

    Real visitors wait 461 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.8 MB in 422 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 422 requests on a phone: images 1.7 MB (25), other files 1.5 MB (264) and scripts 1.2 MB (117). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 162.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8090
  • Unlabelled dropdowns

    3 dropdowns have no label.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 64 internal links, 12 external

    The homepage links to 64 pages on tomskey.com and 12 external pages.

8 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Unlock significant savings in your spare car key! Discover Key by Photo Technology and DIY Programming for Fast and Aff…”.

  • One H1 headline

    Your main headline reads: “Flash Sale: 10% Off All Bundles”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Online Spare Car Key Services | Tom's Key Company”.

  • Canonical URL set

    The canonical URL is https://tomskey.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tomskey.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,444 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 3 pages without a meta description

    /blogs/news, /pages/cant-find-my-vehicle and /pages/review have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /products/3-piece-bundle-magnetic-key-storage-box-premium-metal-key-rings-tile-key-finder, whose canonical is /products/4-piece-bundle-magnetic-key-storage-box-premium-metal-key-rings-tile-key-finder. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /pages/help has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9270
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=137012650&Ver=2&mid=76bf3919-3148-46d7-98a4-19739a94be63&bo=1&sid=037032c0dbc511f18cb2f5db08c01fa4&vid=0370e430dbc511f19a5dffccc3271833&vids=1&msclkid=N&pi=918639831&l.

  • 26 small tap targets

    26 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,157 words of copy

    The homepage carries about 1,157 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get my Key”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Call Us: 801-790-0698”, “Get my Key” and “Learn More”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tomskey.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Redo · Analyzify Ga4 Ads Tracking · Klaviyo Email Marketing Sms · Triplewhale · Candy Rack · File Uploads By Uploadkit · Order Value Booster · goaffpro.com · cpscentral.com · avada.io · gorgias.chat · getuploadkit.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Riverton

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on tomskey.com, including 20 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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