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tonkintaylor.com website review

Visit site (opens in a new tab)Reviewed 30 October 202633 issues · 83 checks

This review found 33 issues worth fixing on tonkintaylor.com, 18 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.1 sMay 9Oct 244.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.7 s
May 16, 20263.7 s
May 23, 20263.7 s
May 30, 20263.7 s
Jun 6, 20263.7 s
Jun 13, 20263.7 s
Jun 20, 20263.6 s
Jun 27, 20263.6 s
Jul 4, 20263.5 s
Jul 11, 20263.8 s
Jul 18, 20263.9 s
Jul 25, 20263.9 s
Aug 1, 20263.8 s
Aug 8, 20263.5 s
Aug 15, 20263.4 s
Aug 22, 20263.3 s
Aug 29, 20263.4 s
Sep 5, 20263.5 s
Sep 12, 20263.6 s
Sep 19, 20264.0 s
Sep 26, 20264.0 s
Oct 3, 20264.1 s
Oct 10, 20264.1 s
Oct 17, 20264.0 s
Oct 24, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
138 ms106 msMay 9Oct 24131 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026112 ms
May 16, 2026111 ms
May 23, 2026114 ms
May 30, 2026117 ms
Jun 6, 2026128 ms
Jun 13, 2026131 ms
Jun 20, 2026121 ms
Jun 27, 2026119 ms
Jul 4, 2026110 ms
Jul 11, 2026117 ms
Jul 18, 2026124 ms
Jul 25, 2026120 ms
Aug 1, 2026120 ms
Aug 8, 2026118 ms
Aug 15, 2026122 ms
Aug 22, 2026122 ms
Aug 29, 2026125 ms
Sep 5, 2026134 ms
Sep 12, 2026123 ms
Sep 19, 2026128 ms
Sep 26, 2026123 ms
Oct 3, 2026120 ms
Oct 10, 2026129 ms
Oct 17, 2026127 ms
Oct 24, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tonkintaylor.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tonkintaylor.com at 1.0 s1.0 s
  2. tonkintaylor.com at 2.0 s2.0 s
  3. tonkintaylor.com at 3.0 s3.0 s
  4. tonkintaylor.com at 4.0 s4.0 s
  5. tonkintaylor.com at 5.0 s5.0 s
  6. tonkintaylor.com at 6.0 s6.0 s
  7. tonkintaylor.com at 7.0 s7.0 s
  8. tonkintaylor.com at 8.0 s8.0 s

Speed

12 to fix33
  • Use efficient cache lifetimes

    16.4 s · 9.8 MB

    135 files are served with short cache lifetimes, so returning visitors download them again (9.8 MB).

  • Improve image delivery

    15.6 s · 5.4 MB

    10 images could be 5.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 15.6 s faster on a phone.

  • Reduce unused JavaScript

    6.3 s · 915 KiB

    About 915 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.

  • Render-blocking requests

    2.5 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google CDN, cdn-cookieyes.com and Other Google APIs/SDKs and others), adding 4.3 MB and 925 ms of main-thread time.

  • Reduce unused CSS

    750 ms · 161 KiB

    About 161 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google CDN adds 691 ms

    691 ms

    Google CDN costs a phone 691 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Other Google APIs/SDKs adds 81 ms

    81 ms

    Other Google APIs/SDKs costs a phone 81 ms of main-thread work and 3.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 428 ms. During a long task the page ignores taps.

  • 2,443 HTML elements

    The page has 2,443 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 238 ms

    238 ms

    Your server sent the HTML in 238 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 4.1 s

    4.1 s

    Real visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 48.4 s

    48.4 s

    Your largest element takes 48.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 15.8 s

    15.8 s

    Visually, the page fills in at 15.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 48.8 s

    48.8 s

    The page becomes fully interactive after 48.8 s. Good is under 3.8 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 112 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 17.8 MB in 167 requests

    17.8 MB

    Your homepage downloads 17.8 MB in 167 requests on a phone: images 14.9 MB (30), scripts 1.9 MB (85) and other files 364 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (276 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (161 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.0 g of CO₂ per visit

    5.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.04 g of CO₂e: 604.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7989
  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is short (22 characters)

    Your title is only 22 characters: “Home - Tonkin + Taylor”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 5 H1 headlines

    There are 5 <h1> headlines (“Together we create and sustain a better world”, “RM Reform” and “Help shape a sustainable future”). One clear main headline is easier for people and search engines.

  • Meta description is long (169 characters)

    Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 312 internal links, 20 external

    The homepage links to 312 pages on tonkintaylor.com and 20 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.tonkintaylor.com/nz/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tonkintaylor.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.tonkintaylor.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,180 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 10 pages slow to respond

    https://www.tonkintaylor.com/nz/sectors, https://www.tonkintaylor.com/nz/sectors/energy, https://www.tonkintaylor.com/nz/sectors/industry, https://www.tonkintaylor.com/nz/sectors/land-buildings, https://www.tonkintaylor.com/nz/markets/pacific-development-resilience and https://www.tonkintaylor.com/nz/sectors/transport and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 460 words of copy

    The homepage carries about 460 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Apply Now” and “Contact”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Apply Now”, “Contact Us” and “Sign up to our newsletter”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tonkintaylor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Tag Manager
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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