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tony.com.mx website review

Visit site (opens in a new tab)Reviewed 22 October 202662 issues · 95 checks

This review found 62 issues worth fixing on tony.com.mx, 30 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.6 sMay 2Oct 173.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.4 s
May 9, 20263.3 s
May 16, 20263.2 s
May 23, 20263.1 s
May 30, 20263.0 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.1 s
Jul 11, 20263.0 s
Jul 18, 20262.9 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20263.1 s
Oct 10, 20263.3 s
Oct 17, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
446 ms282 msMay 2Oct 17427 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026324 ms
May 9, 2026320 ms
May 16, 2026312 ms
May 23, 2026308 ms
May 30, 2026301 ms
Jun 6, 2026306 ms
Jun 13, 2026310 ms
Jun 20, 2026315 ms
Jun 27, 2026322 ms
Jul 4, 2026318 ms
Jul 11, 2026312 ms
Jul 18, 2026306 ms
Jul 25, 2026304 ms
Aug 1, 2026304 ms
Aug 8, 2026309 ms
Aug 15, 2026314 ms
Aug 22, 2026319 ms
Aug 29, 2026323 ms
Sep 5, 2026325 ms
Sep 12, 2026326 ms
Sep 19, 2026328 ms
Sep 26, 2026334 ms
Oct 3, 2026351 ms
Oct 10, 2026386 ms
Oct 17, 2026427 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tony.com.mx (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tony.com.mx at 1.0 s1.0 s
  2. tony.com.mx at 1.9 s1.9 s
  3. tony.com.mx at 2.9 s2.9 s
  4. tony.com.mx at 3.8 s3.8 s
  5. tony.com.mx at 4.8 s4.8 s
  6. tony.com.mx at 5.7 s5.7 s
  7. tony.com.mx at 6.7 s6.7 s
  8. tony.com.mx at 7.6 s7.6 s

Speed

13 to fix32
  • Improve image delivery

    13.2 s · 4.5 MB

    17 images could be 4.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 13.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 3.0 MB

    93 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).

  • Reduce unused JavaScript

    3.1 s · 980 KiB

    About 980 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Render-blocking requests

    2.5 s

    31 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32 (desktop: 48). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Google CDN and others), adding 20.7 MB and 2.7 s of main-thread time.

  • vtexassets.com adds 945 ms

    945 ms

    vtexassets.com costs a phone 945 ms of main-thread work and 15.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 876 ms

    876 ms

    Google Tag Manager costs a phone 876 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 440 ms

    440 ms

    Google CDN costs a phone 440 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 349 ms. During a long task the page ignores taps.

  • Other Google APIs/SDKs adds 33 ms

    33 ms

    Other Google APIs/SDKs costs a phone 33 ms of main-thread work and 2.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,781 HTML elements

    The page has 2,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 705 ms

    705 ms

    Real visitors wait 705 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 32.5 s

    32.5 s

    Your largest element takes 32.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 35.6 s

    35.6 s

    The page becomes fully interactive after 35.6 s. Good is under 3.8 s.

  • Speed Index: 15.3 s

    15.3 s

    Visually, the page fills in at 15.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 324 ms to 427 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 30 images without width and height

    30 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 11.6 MB in 286 requests

    11.6 MB

    Your homepage downloads 11.6 MB in 286 requests on a phone: images 7.6 MB (126), scripts 3.0 MB (60) and other files 496 KiB (56). Under 2 MB keeps phones on slow connections fast.

  • 31 images far larger than shown

    10.1 MB

    31 images are downloaded at several times the size a phone draws them, for example 346ee62c-8e71-45be-b9d8-0f6abe72e9c5___ac9d96017510a777b01a3 at 6,667 px wide, shown at 350 px. Resized copies would save about 10.1 MB.

  • 7 images over 500 KB

    7 images weigh 8.5 MB together. On a phone connection a single image that size takes seconds.

  • 31 images in older formats

    31 images (4.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 30 images below the first screen load straight away

    30 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.3 g of CO₂ per visit

    3.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.28 g of CO₂e: 393.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7084
  • 105 buttons without a name

    105 buttons have no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (49 elements)

    Images must have alternative text: 49 elements on the page fail this check, rated critical by axe-core.

  • 86 tap targets too small

    86 tap targets are too small or too close together to hit reliably with a finger.

  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    9 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 56 form fields without a label

    56 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.MiTienda.com.br/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 29 internal links, 8 external

    The homepage links to 29 pages on tony.com.mx and 8 external pages.

4 checks passed
  • Meta description: 85 characters

    Your meta description is 85 characters: “<meta name="facebook-domain-verification" content="4na5oko7pxk4dsuu3sqtnqakaqt2kq" />”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “TONY Superpapelerías | Tienda en Linea”.

  • Canonical URL set

    The canonical URL is https://www.tony.com.mx/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    20%

    A phone browser shows 917 words, but the HTML your server sends has only 186. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.tony.com.mx/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

6 to fix60
  • 1 page without a title

    https://www.tony.com.mx/ubica-tu-sucursal has no <title>, so Google invents the link text in results.

  • 2 linked pages hidden from search

    https://www.tony.com.mx/260 and https://www.tony.com.mx/273 are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    / and https://www.tony.com.mx/electr%C3%B3nica/audio all use the title “TONY Superpapelerías | Tienda en Linea”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.tony.com.mx/ubica-tu-sucursal has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://www.tony.com.mx/260, https://www.tony.com.mx/wishlist, https://www.tony.com.mx/electr%C3%B3nica/audio and https://www.tony.com.mx/273 use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://www.tony.com.mx/ubica-tu-sucursal and https://www.tony.com.mx/wishlist have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.tony.com.mx/electr%C3%B3nica/audio, https://www.tony.com.mx/papel and https://www.tony.com.mx/escolar/escritura took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

4 to fixGoogle 9270
  • 2 broken images

    2 images failed to load on a phone, for example https://tonypapelerias.vtexassets.com/arquivos/1200x600paypal-01.svg.

  • 37 small tap targets

    37 of 89 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot destructure property 'store' of '(intermediate value)' as it is undefined.”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 917 words of copy

    The homepage carries about 917 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tony.com.mx, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
React
Analytics
Google Tag Manager

Company

Founded
1959

Upkeep, stack, hiring and company data from programmable.info

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This review found 62 issues on tony.com.mx, including 26 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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