Programmable

Website review, no card needed

toolsgroup.com logo

toolsgroup.com website review

Visit site (opens in a new tab)Reviewed 26 October 202610 issues · 65 checks

This review found 10 issues worth fixing on toolsgroup.com, 2 of them high impact, across 65 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

95A

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
3.5 s1.2 sMay 9Oct 241.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.1 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20263.1 s
Jul 25, 20263.3 s
Aug 1, 20263.2 s
Aug 8, 20262.8 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.6 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
198 ms122 msMay 9Oct 24144 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026143 ms
May 16, 2026144 ms
May 23, 2026162 ms
May 30, 2026179 ms
Jun 6, 2026177 ms
Jun 13, 2026176 ms
Jun 20, 2026179 ms
Jun 27, 2026178 ms
Jul 4, 2026176 ms
Jul 11, 2026189 ms
Jul 18, 2026189 ms
Jul 25, 2026181 ms
Aug 1, 2026140 ms
Aug 8, 2026138 ms
Aug 15, 2026131 ms
Aug 22, 2026138 ms
Aug 29, 2026163 ms
Sep 5, 2026163 ms
Sep 12, 2026163 ms
Sep 19, 2026167 ms
Sep 26, 2026175 ms
Oct 3, 2026168 ms
Oct 10, 2026163 ms
Oct 17, 2026151 ms
Oct 24, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.toolsgroup.com (opens in a new tab)
Full-page screenshot of toolsgroup.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. toolsgroup.com at 0.5 s0.5 s
  2. toolsgroup.com at 0.9 s0.9 s
  3. toolsgroup.com at 1.4 s1.4 s
  4. toolsgroup.com at 1.8 s1.8 s
  5. toolsgroup.com at 2.3 s2.3 s
  6. toolsgroup.com at 2.7 s2.7 s
  7. toolsgroup.com at 3.2 s3.2 s
  8. toolsgroup.com at 3.7 s3.7 s

Speed

3 to fix99

  • 2,239 HTML elements

    The page has 2,239 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Wistia), adding 1.4 MB and 0 ms of main-thread time.

  • Wistia adds 0 ms

    0 ms

    Wistia costs a phone 0 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed

  • Mobile performance score: 99

    99/100

    Your mobile performance score is 99 (desktop: 100). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.2 s

    A phone's processor spends 0.2 s on main-thread work while loading, 27 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 867 ms

    867 ms

    Real visitors wait 867 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 143 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 48% faster for real visitors

    -48%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 2.5 s

    2.5 s

    Visually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Decion is the always-on decision intelligence platform for …”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.7 s

    1.7 s

    The page is fully interactive after 1.7 s.

Images and page weight

100

  • About 0.4 g of CO₂ per visit

    0.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.44 g of CO₂e: 53.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 1.6 MB in 24 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 24 requests on a phone: media 1.4 MB (1), HTML 54 KiB (1) and images 41 KiB (6). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099

  • 84 links without text

    84 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed

  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100

  • 237 internal links, 4 external

    The homepage links to 237 pages on toolsgroup.com and 4 external pages.

8 checks passed

  • Meta description: 134 characters

    Your meta description is 134 characters: “AI-powered demand, inventory, pricing and supply decisions in real time. Hit service, cost and margin targets, even dur…”.

  • One H1 headline

    Your main headline reads: “Don't Just Plan Your Supply Chain. Steer It.”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “ToolsGroup — Always-On Intelligence for Supply Chain Planning”.

  • Canonical URL set

    The canonical URL is https://www.toolsgroup.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.toolsgroup.com/sitemap-index.xml.

AI search readiness

100
3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://www.toolsgroup.com/llms.txt (7 KiB, 53 links), a plain-text guide to the site for AI tools.

Other pages

100

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

7 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed

  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 118 words

    The homepage has only about 118 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed

  • 9 calls to action

    The homepage has 9 calls to action, for example “Book a Demo”, “Careers Join our team” and “Locations Global offices & contact info”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks, 1 customer or partner logo, a star rating, 8 trust badges and “400+ Customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toolsgroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Astro
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 10 issues on toolsgroup.com, including 5 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25