Website review, no card needed
toom.de website review
Visit site (opens in a new tab)Reviewed 1 November 202633 issues · 82 checks
This review found 33 issues worth fixing on toom.de, 13 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 229 ms |
| May 16, 2026 | 228 ms |
| May 23, 2026 | 228 ms |
| May 30, 2026 | 228 ms |
| Jun 6, 2026 | 229 ms |
| Jun 13, 2026 | 228 ms |
| Jun 20, 2026 | 225 ms |
| Jun 27, 2026 | 221 ms |
| Jul 4, 2026 | 220 ms |
| Jul 11, 2026 | 219 ms |
| Jul 18, 2026 | 220 ms |
| Jul 25, 2026 | 219 ms |
| Aug 1, 2026 | 217 ms |
| Aug 8, 2026 | 219 ms |
| Aug 15, 2026 | 219 ms |
| Aug 22, 2026 | 220 ms |
| Aug 29, 2026 | 222 ms |
| Sep 5, 2026 | 225 ms |
| Sep 12, 2026 | 227 ms |
| Sep 19, 2026 | 226 ms |
| Sep 26, 2026 | 220 ms |
| Oct 3, 2026 | 214 ms |
| Oct 10, 2026 | 210 ms |
| Oct 17, 2026 | 207 ms |
| Oct 24, 2026 | 207 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.5 s · 665 KiB7 files are served with short cache lifetimes, so returning visitors download them again (665 KiB).
Reduce unused JavaScript
2.9 s · 583 KiBAbout 583 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
4.7 MB24 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
350 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 297 ms. During a long task the page ignores taps.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,878 HTML elements
The page has 1,878 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
3 third-party services on the page
3 third-party services load with your homepage (Usercentrics CMP, Trusted Shops and Google Tag Manager), adding 400 KiB and 251 ms of main-thread time.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 160 ms
160 msYour server sent the HTML in 160 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.4 s
16.4 sYour largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bis zu 45 % Rabatt*”.
Time to Interactive: 16.8 s
16.8 sThe page becomes fully interactive after 16.8 s. Good is under 3.8 s.
Speed Index: 10.8 s
10.8 sVisually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 625 ms
625 msScripts block taps and scrolling for 625 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 207 ms
207 msReal visitors wait 207 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
24 images without width and height
24 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 229 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 458 ms
458 msReal visitors wait 458 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.093
0.093The layout barely moves while loading (CLS 0.093, good is under 0.1).
Images and page weight
Page weight: 7.3 MB in 105 requests
7.3 MBYour homepage downloads 7.3 MB in 105 requests on a phone: images 5.5 MB (53), scripts 1.3 MB (23) and fonts 256 KiB (8). Under 2 MB keeps phones on slow connections fast.
6 images far larger than shown
1.3 MB6 images are downloaded at several times the size a phone draws them, for example 10569700_01.png at 2,000 px wide, shown at 200 px. Resized copies would save about 1.3 MB.
9 images below the first screen load straight away
9 images further down the page (431 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.1 g of CO₂ per visit
2.06 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.06 g of CO₂e: 247.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Corporation and Organization) but with 1 problem, for example “Organization: missing name”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
191 internal links, 9 external
The homepage links to 191 pages on toom.de and 9 external pages.
6 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Alles für Haus & Garten in deinem toom Baumarkt online ✓ Aktuelle Angebote & Märkte in der Nähe ✓ DIY-Ratgeber …”.
One H1 headline
Your main headline reads: “Nur am 01.11. und nur solange der Vorrat reicht!”.
Title: 42 characters
Your title is a healthy 42 characters: “toom Baumarkt: Onlineshop & in deiner Nähe”.
Canonical URL set
The canonical URL is https://toom.de/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://static.toom.de/sitemap/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (965 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://toom.de/llms.txt (10 KiB, 47 links), a plain-text guide to the site for AI tools.
Other pages
2 pages slow to respond
https://toom.de/c/werkstatt-maschinen/eisenwaren-beschlaege and https://toom.de/c/werkstatt-maschinen/werkstatteinrichtung took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 156 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Framing 'https://widgets.trustedshops.com/' violates the following Content Security Policy directive: "frame-src 'self'…”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
59 of 63 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 801 words of copy
The homepage carries about 801 words of visible text.
2 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toom.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- TYPO3 CMS
- Analytics
- Google Tag Manager
- Hosting
- Google Cloud
Company
- Founded
- 1978
- Headquarters
- Cologne
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on toom.de, including 18 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.