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toom.de website review

Visit site (opens in a new tab)Reviewed 1 November 202633 issues · 82 checks

This review found 33 issues worth fixing on toom.de, 13 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.3 sMay 9Oct 241.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
232 ms204 msMay 9Oct 24207 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026229 ms
May 16, 2026228 ms
May 23, 2026228 ms
May 30, 2026228 ms
Jun 6, 2026229 ms
Jun 13, 2026228 ms
Jun 20, 2026225 ms
Jun 27, 2026221 ms
Jul 4, 2026220 ms
Jul 11, 2026219 ms
Jul 18, 2026220 ms
Jul 25, 2026219 ms
Aug 1, 2026217 ms
Aug 8, 2026219 ms
Aug 15, 2026219 ms
Aug 22, 2026220 ms
Aug 29, 2026222 ms
Sep 5, 2026225 ms
Sep 12, 2026227 ms
Sep 19, 2026226 ms
Sep 26, 2026220 ms
Oct 3, 2026214 ms
Oct 10, 2026210 ms
Oct 17, 2026207 ms
Oct 24, 2026207 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of toom.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. toom.de at 0.5 s0.5 s
  2. toom.de at 1.0 s1.0 s
  3. toom.de at 1.4 s1.4 s
  4. toom.de at 1.9 s1.9 s
  5. toom.de at 2.4 s2.4 s
  6. toom.de at 2.9 s2.9 s
  7. toom.de at 3.3 s3.3 s
  8. toom.de at 3.8 s3.8 s

Speed

9 to fix45
  • Use efficient cache lifetimes

    3.5 s · 665 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (665 KiB).

  • Reduce unused JavaScript

    2.9 s · 583 KiB

    About 583 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    4.7 MB

    24 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    350 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 297 ms. During a long task the page ignores taps.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,878 HTML elements

    The page has 1,878 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Usercentrics CMP, Trusted Shops and Google Tag Manager), adding 400 KiB and 251 ms of main-thread time.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 160 ms

    160 ms

    Your server sent the HTML in 160 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.4 s

    16.4 s

    Your largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bis zu 45 % Rabatt*”.

  • Time to Interactive: 16.8 s

    16.8 s

    The page becomes fully interactive after 16.8 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 625 ms

    625 ms

    Scripts block taps and scrolling for 625 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 207 ms

    207 ms

    Real visitors wait 207 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 24 images without width and height

    24 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 229 ms to 207 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 458 ms

    458 ms

    Real visitors wait 458 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.093

    0.093

    The layout barely moves while loading (CLS 0.093, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 7.3 MB in 105 requests

    7.3 MB

    Your homepage downloads 7.3 MB in 105 requests on a phone: images 5.5 MB (53), scripts 1.3 MB (23) and fonts 256 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 6 images far larger than shown

    1.3 MB

    6 images are downloaded at several times the size a phone draws them, for example 10569700_01.png at 2,000 px wide, shown at 200 px. Resized copies would save about 1.3 MB.

  • 9 images below the first screen load straight away

    9 images further down the page (431 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.06 g of CO₂e: 247.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fixGoogle 9997
  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 41 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9290
  • Structured data has 1 problem

    Structured data found (Corporation and Organization) but with 1 problem, for example “Organization: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 191 internal links, 9 external

    The homepage links to 191 pages on toom.de and 9 external pages.

6 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Alles für Haus & Garten in deinem toom Baumarkt online ✓ Aktuelle Angebote & Märkte in der Nähe ✓ DIY-Ratgeber …”.

  • One H1 headline

    Your main headline reads: “Nur am 01.11. und nur solange der Vorrat reicht!”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “toom Baumarkt: Onlineshop & in deiner Nähe”.

  • Canonical URL set

    The canonical URL is https://toom.de/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://static.toom.de/sitemap/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (965 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://toom.de/llms.txt (10 KiB, 47 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 2 pages slow to respond

    https://toom.de/c/werkstatt-maschinen/eisenwaren-beschlaege and https://toom.de/c/werkstatt-maschinen/werkstatteinrichtung took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 156 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8893
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Framing 'https://widgets.trustedshops.com/' violates the following Content Security Policy directive: "frame-src 'self'…”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    59 of 63 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 801 words of copy

    The homepage carries about 801 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toom.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
TYPO3 CMS
Analytics
Google Tag Manager
Hosting
Google Cloud

Company

Founded
1978
Headquarters
Cologne

Upkeep, stack, hiring and company data from programmable.info

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