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topspeed.com website review

Visit site (opens in a new tab)Reviewed 11 October 202640 issues · 88 checks

This review found 40 issues worth fixing on topspeed.com, 20 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s2.0 sApr 18Oct 32.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.1 s
Apr 25, 20262.1 s
May 2, 20262.1 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
192 ms112 msApr 18Oct 3183 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026130 ms
Apr 25, 2026127 ms
May 2, 2026124 ms
May 9, 2026122 ms
May 16, 2026121 ms
May 23, 2026126 ms
May 30, 2026138 ms
Jun 6, 2026142 ms
Jun 13, 2026142 ms
Jun 20, 2026139 ms
Jun 27, 2026130 ms
Jul 4, 2026126 ms
Jul 11, 2026128 ms
Jul 18, 2026128 ms
Jul 25, 2026127 ms
Aug 1, 2026129 ms
Aug 8, 2026127 ms
Aug 15, 2026129 ms
Aug 22, 2026138 ms
Aug 29, 2026147 ms
Sep 5, 2026158 ms
Sep 12, 2026167 ms
Sep 19, 2026175 ms
Sep 26, 2026179 ms
Oct 3, 2026183 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of topspeed.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. topspeed.com at 0.4 s0.4 s
  2. topspeed.com at 0.8 s0.8 s
  3. topspeed.com at 1.1 s1.1 s
  4. topspeed.com at 1.5 s1.5 s
  5. topspeed.com at 1.9 s1.9 s
  6. topspeed.com at 2.3 s2.3 s
  7. topspeed.com at 2.6 s2.6 s
  8. topspeed.com at 3.0 s3.0 s

Speed

10 to fix42
  • Reduce unused JavaScript

    3.8 s · 1,023 KiB

    About 1,023 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.7 s · 320 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (320 KiB).

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 75). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and adsninja.ca and others), adding 2.7 MB and 1.8 s of main-thread time.

  • Google CDN adds 696 ms

    696 ms

    Google CDN costs a phone 696 ms of main-thread work and 917 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    400 ms · 308 KiB

    10 images could be 308 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Google Tag Manager adds 425 ms

    425 ms

    Google Tag Manager costs a phone 425 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • topspeedimages.com adds 193 ms

    193 ms

    topspeedimages.com costs a phone 193 ms of main-thread work and 913 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • adsninja.ca adds 205 ms

    205 ms

    adsninja.ca costs a phone 205 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    116 KiB

    About 116 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 75 but mobile only 42. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.0 s

    14.0 s

    Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Lexus ES vs. Toyota Crown Showdown”.

  • Time to Interactive: 18.8 s

    18.8 s

    The page becomes fully interactive after 18.8 s. Good is under 3.8 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 734 ms

    734 ms

    Scripts block taps and scrolling for 734 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 41% slower for real visitors

    +41%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 130 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 650 ms

    650 ms

    Real visitors wait 650 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 92 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 92 requests on a phone: scripts 1.9 MB (38), images 496 KiB (23) and other files 368 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7987
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 27 text elements with low contrast

    27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 45 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (96 characters)

    Your title is 96 characters, so Google will cut it off around 60: “Car News, Reviews, And Latest Industry Information On Cars, Electric Cars And Trucks | To…”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 216 internal links, 32 external

    The homepage links to 216 pages on topspeed.com and 32 external pages.

6 checks passed
  • Meta description: 84 characters

    Your meta description is 84 characters: “Top Speed offers daily industry news and reviews on cars, trucks, and electric cars.”.

  • Canonical URL set

    The canonical URL is https://www.topspeed.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.topspeed.com/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out ChatGPT (ChatGPT-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 4 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,310 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97261428&tm=gtm002&Ver=2&mid=121352ba-fb5c-4aee-888c-058af37ab938&bo=1&sid=fb164650c5b211f1a0962108f91569a3&vid=fb166d80c5b211f19c572df7078d5932&vids=1&msclkid=N&gtm_t.

  • 10 small tap targets

    10 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Unable to monetize dynamic content: Monetization is disabled.”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 695 words of copy

    The homepage carries about 695 words of visible text.

3 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Subscribe”, “Join Our Team” and “Subscribe to Premium”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at topspeed.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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