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torpedogroup.com website review

Visit site (opens in a new tab)Reviewed 21 October 202634 issues · 83 checks

This review found 34 issues worth fixing on torpedogroup.com, 10 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s1.8 sMay 2Oct 172.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.4 s
May 9, 20262.6 s
May 16, 20262.4 s
May 23, 20262.8 s
May 30, 20262.9 s
Jun 6, 20262.8 s
Jun 13, 20262.7 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.1 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20262.1 s
Oct 10, 20262.4 s
Oct 17, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
143 ms71 msMay 2Oct 17104 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026135 ms
May 9, 2026129 ms
May 16, 2026120 ms
May 23, 2026117 ms
May 30, 2026117 ms
Jun 6, 2026130 ms
Jun 13, 2026121 ms
Jun 20, 2026119 ms
Jun 27, 2026116 ms
Jul 4, 2026113 ms
Jul 11, 2026103 ms
Jul 18, 2026102 ms
Jul 25, 2026102 ms
Aug 1, 202696 ms
Aug 8, 202695 ms
Aug 15, 202686 ms
Aug 22, 202679 ms
Aug 29, 202683 ms
Sep 19, 202689 ms
Oct 10, 2026101 ms
Oct 17, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of torpedogroup.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. torpedogroup.com at 0.8 s0.8 s
  2. torpedogroup.com at 1.6 s1.6 s
  3. torpedogroup.com at 2.4 s2.4 s
  4. torpedogroup.com at 3.2 s3.2 s
  5. torpedogroup.com at 4.0 s4.0 s
  6. torpedogroup.com at 4.8 s4.8 s
  7. torpedogroup.com at 5.5 s5.5 s
  8. torpedogroup.com at 6.3 s6.3 s

Speed

9 to fix62
  • Render-blocking requests

    2.8 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Use efficient cache lifetimes

    900 ms · 8.3 MB

    32 files are served with short cache lifetimes, so returning visitors download them again (8.3 MB).

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 82). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, cookiepro.com and Other Google APIs/SDKs and others), adding 1.3 MB and 771 ms of main-thread time.

  • Improve image delivery

    600 ms · 113 KiB

    2 images could be 113 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Google CDN adds 562 ms

    562 ms

    Google CDN costs a phone 562 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    510 KiB

    About 510 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    340 ms · 109 KiB

    About 109 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 340 ms faster on a phone.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    33 KiB

    33 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 95 ms

    95 ms

    Your server sent the HTML in 95 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (4.1 s).

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 289 ms

    289 ms

    Scripts block taps and scrolling for 289 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 135 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.061

    0.061

    The layout barely moves while loading (CLS 0.061, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 9.9 MB in 60 requests

    9.9 MB

    Your homepage downloads 9.9 MB in 60 requests on a phone: media 7.9 MB (1), scripts 1.1 MB (15) and other files 389 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 2.8 g of CO₂ per visit

    2.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.80 g of CO₂e: 335.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098
  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8578
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (19 characters)

    Your title is only 19 characters: “Home - Torpedogroup”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 35 internal links, 2 external

    The homepage links to 35 pages on torpedogroup.com and 2 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Extraordinary impact at the moments that matter.”.

  • Canonical URL set

    The canonical URL is https://torpedogroup.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://torpedogroup.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://torpedogroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (802 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    https://torpedogroup.com/case-studies/evolving-a-daas-platforms-brand-to-align-with-market-needs and https://torpedogroup.com/case-studies/boosting-brand-awareness-to-grow-market-share-in-the-uk all use the title “Targeting an SME audience with a tactical data-led campaign - Torpedo…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages without a meta description

    https://torpedogroup.com/contact, https://torpedogroup.com/solutions-brand, https://torpedogroup.com/solutions-launch, https://torpedogroup.com/solutions-grow, https://torpedogroup.com/thinking/from-idea-to-launch-a-step-by-step-gtm-blueprint-for-b2b-brands and https://torpedogroup.com/thinking/a-creative-perspective-on-b2b-marketing-trends-in-2026 and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages slow to respond

    https://torpedogroup.com/approach, https://torpedogroup.com/insights, https://torpedogroup.com/contact, https://torpedogroup.com/solutions-brand and https://torpedogroup.com/solutions-launch took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    8 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 12 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 825 words of copy

    The homepage carries about 825 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Contact Andrew”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at torpedogroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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