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tpusa.com website review

Visit site (opens in a new tab)Reviewed 2 November 202626 issues · 81 checks

This review found 26 issues worth fixing on tpusa.com, 8 of them high impact, across 81 checks. The most urgent: page weight: 33.3 MB in 207 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
226 ms173 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026191 ms
May 23, 2026188 ms
May 30, 2026187 ms
Jun 6, 2026185 ms
Jun 13, 2026187 ms
Jun 20, 2026183 ms
Jun 27, 2026186 ms
Jul 4, 2026199 ms
Jul 11, 2026205 ms
Jul 18, 2026216 ms
Jul 25, 2026219 ms
Aug 1, 2026219 ms
Aug 8, 2026216 ms
Aug 15, 2026205 ms
Aug 22, 2026209 ms
Aug 29, 2026203 ms
Sep 5, 2026203 ms
Sep 12, 2026209 ms
Sep 19, 2026213 ms
Sep 26, 2026217 ms
Oct 3, 2026218 ms
Oct 10, 2026220 ms
Oct 17, 2026206 ms
Oct 24, 2026194 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tpusa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tpusa.com at 0.7 s0.7 s
  2. tpusa.com at 1.4 s1.4 s
  3. tpusa.com at 2.0 s2.0 s
  4. tpusa.com at 2.7 s2.7 s
  5. tpusa.com at 3.4 s3.4 s
  6. tpusa.com at 4.0 s4.0 s
  7. tpusa.com at 4.7 s4.7 s
  8. tpusa.com at 5.4 s5.4 s

Speed

10 to fix68
  • Google Tag Manager adds 2.4 s

    2.4 s

    Google Tag Manager costs a phone 2.4 s of main-thread work and 1.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 3.0 MB and 3.8 s of main-thread time.

  • Reduce unused JavaScript

    1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Use efficient cache lifetimes

    843 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (843 KiB).

  • Facebook adds 473 ms

    473 ms

    Facebook costs a phone 473 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 472 ms

    472 ms

    Hubspot costs a phone 472 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.

  • Improve image delivery

    155 KiB

    2 images could be 155 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    50 KiB

    Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 29.1 s

    29.1 s

    The page becomes fully interactive after 29.1 s. Good is under 3.8 s.

  • Total Blocking Time: 2.8 s

    2.8 s

    Scripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 191 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 174 ms

    174 ms

    Real visitors wait 174 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 682 ms

    682 ms

    Real visitors wait 682 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 1.9 s

    1.9 s

    Your largest element renders in 1.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “CHARLIE’S VISION. AMERICA’S FUTURE. THE FIGHT CONTINUES.”.

  • Cumulative Layout Shift: 0.045

    0.045

    The layout barely moves while loading (CLS 0.045, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 33.3 MB in 207 requests

    33.3 MB

    Your homepage downloads 33.3 MB in 207 requests on a phone: media 29.3 MB (2), scripts 3.3 MB (71) and images 538 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • About 9.4 g of CO₂ per visit

    9.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.44 g of CO₂e: 1132.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9196
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 39 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 84 internal links, 65 external

    The homepage links to 84 pages on tpusa.com and 65 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Join the nation’s largest pro-liberty student movement. We educate and organize students to promote freedom, free marke…”.

  • One H1 headline

    Your main headline reads: “CHARLIE’S VISION. AMERICA’S FUTURE. THE FIGHT CONTINUES.”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Empowering the Next Generation of Liberty | Turning Point USA”.

  • Canonical URL set

    The canonical URL is https://tpusa.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tpusa.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,479 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tpusa.com/llms.txt (5 KiB, 49 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix80
  • 1 page without a title

    https://tpusa.com/tailgate has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://tpusa.com/tailgate has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,260 words of copy

    The homepage carries about 1,260 words of visible text.

5 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Start a chapter”, “Start a club” and “Request a press pass”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, Hotjar and HubSpot.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, HubSpot and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tpusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Hotjar
Hosting
WP Engine

Company

Founded
2012
Headquarters
Phoenix

Upkeep, stack, hiring and company data from programmable.info

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