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trewgear.com website review
Visit site (opens in a new tab)Reviewed 4 November 202621 issues · 79 checks
This review found 21 issues worth fixing on trewgear.com, 6 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
91A- #1,278 of 97,421 reviewed websitesbeats 98%
- #555 of 53,017 online storesbeats 98%
- #529 of 48,067 Shopify storesbeats 98%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 942 ms |
| Oct 3, 2026 | 708 ms |
| Oct 10, 2026 | 594 ms |
| Oct 17, 2026 | 555 ms |
| Oct 24, 2026 | 555 ms |
| Oct 31, 2026 | 561 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 115 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 115 ms |
| Jun 20, 2026 | 122 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 117 ms |
| Aug 15, 2026 | 114 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 116 ms |
| Oct 17, 2026 | 116 ms |
| Oct 24, 2026 | 120 ms |
| Oct 31, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Shopify adds 16 ms
16 msShopify costs a phone 16 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 47 KiB9 files are served with short cache lifetimes, so returning visitors download them again (47 KiB).
1 long task on the main thread
1 long task block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Talkable, Shopify and okendo.io and others), adding 472 KiB and 35 ms of main-thread time.
Reduce unused CSS
71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
67 KiB2 images could be 67 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
56 KiBAbout 56 KiB of JavaScript is downloaded but never used on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 98
98/100Your mobile performance score is 98. That is in Google's “good” band (90 and up).
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 240 ms of it running JavaScript. That is comfortably low.
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 7.0 s
7.0 sThe page becomes fully interactive after 7.0 s. Good is under 3.8 s.
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.7 s
0.7 sReal visitors wait 0.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 376 ms
376 msReal visitors wait 376 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 65% faster for real visitors
-65%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 0.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Largest Contentful Paint: 1.2 s
1.2 sYour largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold.
Total Blocking Time: 28 ms
28 msScripts block the page for only 28 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.0 MB in 132 requests
2.0 MBYour homepage downloads 2.0 MB in 132 requests on a phone: scripts 652 KiB (42), other files 607 KiB (52) and images 578 KiB (17). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
260331_TREW2627_KVB-6080_c11e0124-1856-4bb5-bc8f-b20b6659925 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.6 g of CO₂ per visit
0.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
183 internal links, 5 external
The homepage links to 183 pages on trewgear.com and 5 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Shop TREW Gear — premium ski & snowboard outerwear including TREW Jackets, TREW Bibs & kids' gear. Built tough, styled …”.
Title: 53 characters
Your title is a healthy 53 characters: “Ski & Snowboard Jackets, Bibs & Outerwear | TREW Gear”.
Canonical URL set
The canonical URL is https://trewgear.com/.
Structured data in place
Structured data found: LocalBusiness, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://trewgear.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://trewgear.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (701 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
https://trewgear.com/pages/primo-collection and https://trewgear.com/pages/mens-outerwear use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://trewgear.com/pages/mens-outerwear has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.
6 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-static.okendo.io/styles/main.min.css' from origin 'https://trewgear.com' has b…”.
2 checks passed
Tap targets are thumb-sized
14 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 175 words
The homepage has only about 175 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW PRIMO JACKETS & BIBS >>”.
27 calls to action
The homepage has 27 calls to action, for example “SHOP NEW PRIMO JACKETS & BIBS >>”, “SHOP” and “SHOP ALL”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at trewgear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Instafeed · Rebuy Personalization Engine · Microsoft Clarity · Postscript Sms Marketing · Okendo · Klaviyo Email Marketing Sms · Triplewhale · Purple Dot Trew Gear · Gdpr Backpack · Test Sms · Lockpro · Loop Returns · Veeper Stop Coupon Leaks · sfdr.co · cloudfront.net · digitaloceanspaces.com · instant.one
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Portland
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on trewgear.com, including 4 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.