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triumph.com website review

Visit site (opens in a new tab)Reviewed 25 October 202634 issues · 104 checks

This review found 34 issues worth fixing on triumph.com, 12 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
216 ms182 msMay 2Oct 17186 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026193 ms
May 9, 2026192 ms
May 16, 2026188 ms
May 23, 2026186 ms
May 30, 2026187 ms
Jun 6, 2026188 ms
Jun 13, 2026191 ms
Jun 20, 2026193 ms
Jun 27, 2026194 ms
Jul 4, 2026194 ms
Jul 11, 2026195 ms
Jul 18, 2026196 ms
Jul 25, 2026198 ms
Aug 1, 2026198 ms
Aug 8, 2026202 ms
Aug 15, 2026206 ms
Aug 22, 2026210 ms
Aug 29, 2026212 ms
Sep 5, 2026205 ms
Sep 12, 2026196 ms
Sep 19, 2026192 ms
Sep 26, 2026188 ms
Oct 3, 2026190 ms
Oct 10, 2026191 ms
Oct 17, 2026186 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of triumph.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. triumph.com at 0.7 s0.7 s
  2. triumph.com at 1.5 s1.5 s
  3. triumph.com at 2.2 s2.2 s
  4. triumph.com at 3.0 s3.0 s
  5. triumph.com at 3.7 s3.7 s
  6. triumph.com at 4.5 s4.5 s
  7. triumph.com at 5.2 s5.2 s
  8. triumph.com at 6.0 s6.0 s

triumph.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix54
  • Reduce unused JavaScript

    1.9 s · 371 KiB

    About 371 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    2.0 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • 3,002 HTML elements

    The page has 3,002 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    900 ms · 134 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (134 KiB).

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 87). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    350 ms · 106 KiB

    2 images could be 106 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 47 KiB

    About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (cookiepro.com, Optanon and Salesforce Commerce Cloud), adding 232 KiB and 89 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 87 but mobile only 54. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 233 ms of it running JavaScript. That is comfortably low.

  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FLASH PROMO -25%”.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 9.2 s

    9.2 s

    The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.12

    0.12

    The layout shifts by 0.12 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 193 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 720 ms

    720 ms

    Real visitors wait 720 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 40 ms

    40 ms

    Scripts block the page for only 40 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image in older formats

    1 image (51 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.3 MB in 55 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 55 requests on a phone: scripts 534 KiB (11), fonts 391 KiB (10) and images 221 KiB (10). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8191
  • 16 buttons without a name

    16 buttons have no accessible name, so screen readers announce just “button”.

  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (4 elements)

    Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 127 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • 12 H1 headlines

    There are 12 <h1> headlines (“FLASH PROMO”, “-25%” and “FLASH PROMO”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 199 internal links, 59 external

    The homepage links to 199 pages on triumph.com and 59 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Entdecken Sie eine große Auswahl an Triumph Unterwäsche und lassen Sie sich von Damen Dessous in perfekten Passformen u…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Triumph® BHs & Dessous – Offizieller Triumph® Online Shop”.

  • Canonical URL set

    The canonical URL is https://ch.triumph.com/de.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ch.triumph.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives url, logo, sameAs (social profiles) and contact details; name and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (763 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    /de/bhs and /de/bhs%23 all use the title “BHs: alle Formen, Grössen und Cup-Typen | Triumph®”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /de/bhs and /de/bhs%23 use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /de/bhs%23, whose canonical is /de/bhs. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages without an H1

    /on/demandware.store/Sites-CH-Site/de_CH/Search-Show, /de/member-zone, /de/slips/unsere-angebote/3-slips-fuer-35-%25e2%2582%25ac, /de/bhs, /de/bhs%23 and /de/neu/bhs and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10086
  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 10 small tap targets

    10 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • http:// does not redirect

    http://triumph.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ch.triumph.com).

  • Valid certificate (166 days left)

    The certificate from Corporation Service Company · Corporation Service Company RSA OV SSL CA 2 verifies for triumph.com and is valid for another 166 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    triumph.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    triumph.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 32 years old

    32 years

    triumph.com was registered in Aug 1994 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    triumph.com is registered until Aug 2027.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 249 words

    The homepage has only about 249 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Entdecke unseren Shop”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:3.122.220.84 include:spf.protection.outlook.com ip4:18.159.191.215 include:_spf.salesforce.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Demandware
Analytics
Google Tag Manager
Hosting
Amazon Elastic Load Balancing;Nuxt Hosted;Cloudflare Hosting;Amazon;AWS Global Accelerator;Google;UltraDNS Vercara Hosting;Shopify Hosted;Alibaba;Microsoft;Microsoft Azure;Akamai Hosted;Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on triumph.com, including 13 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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