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ty.com website review
Visit site (opens in a new tab)Reviewed 2 November 202647 issues · 105 checks
This review found 47 issues worth fixing on ty.com, 17 of them high impact, across 105 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62D- #77,190 of 80,635 reviewed websitesbeats 3%
- #38,976 of 39,668 online storesbeats 1%
- #222 of 257 Salesforce Commerce Cloud storesbeats 12%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 170 ms |
| May 23, 2026 | 166 ms |
| May 30, 2026 | 168 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 174 ms |
| Jun 20, 2026 | 186 ms |
| Jun 27, 2026 | 193 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 191 ms |
| Jul 18, 2026 | 183 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 179 ms |
| Aug 8, 2026 | 177 ms |
| Aug 15, 2026 | 175 ms |
| Aug 22, 2026 | 172 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 211 ms |
| Sep 12, 2026 | 215 ms |
| Sep 19, 2026 | 217 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 186 ms |
| Oct 10, 2026 | 183 ms |
| Oct 17, 2026 | 176 ms |
| Oct 24, 2026 | 173 ms |
| Oct 31, 2026 | 175 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.3 s
5.1 s
6.0 s
6.8 s
ty.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
1.0 s · 11.7 MB67 images could be 11.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.
Reduce unused JavaScript
5.0 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.
Render-blocking requests
1.2 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 27
27/100Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,342 HTML elements
The page has 6,342 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
450 ms · 2.6 MB40 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, TikTok and Google CDN and others), adding 1.9 MB and 1.6 s of main-thread time.
Google Tag Manager adds 975 ms
975 msGoogle Tag Manager costs a phone 975 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
750 ms · 112 KiBAbout 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Minify JavaScript
600 ms · 112 KiB112 KiB could be saved by minifying JavaScript.
Google CDN adds 149 ms
149 msGoogle CDN costs a phone 149 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 87 KiBPolyfills for old browsers add 87 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 25 KiB25 KiB could be saved by minifying CSS.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 77.4 s
77.4 sYour largest element takes 77.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Beanie Babies”.
Speed Index: 26.6 s
26.6 sVisually, the page fills in at 26.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 88.0 s
88.0 sThe page becomes fully interactive after 88.0 s. Good is under 3.8 s.
First Contentful Paint: 5.2 s
5.2 sThe first text or image appears after 5.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 927 ms
927 msScripts block taps and scrolling for 927 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 472 ms
472 msReal visitors wait 472 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 974 ms
974 msReal visitors wait 974 ms for your server to start answering (75th percentile). Good is under 800 ms.
52 images without width and height
52 images have no width and height attributes, so the layout jumps as each one loads.
Cumulative Layout Shift: 0.182
0.182The layout shifts by 0.182 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 66.4 MB in 303 requests
66.4 MBYour homepage downloads 66.4 MB in 303 requests on a phone: media 39.5 MB (3), images 21.7 MB (153) and scripts 3.2 MB (64). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 6.5 MB together. On a phone connection a single image that size takes seconds.
21 images far larger than shown
4.7 MB21 images are downloaded at several times the size a phone draws them, for example beanie-babies ween 1920x1080.png at 1,920 px wide, shown at 358 px. Resized copies would save about 4.7 MB.
40 images in older formats
40 images (12.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
18 images below the first screen load straight away
18 images further down the page (3.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 18.8 g of CO₂ per visit
18.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 18.82 g of CO₂e: 2259.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 136 images in the HTML carry an alt attribute.
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 0 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.ty.com/sitemap.xml, so Google discovers your pages only by following links.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
1,322 internal links, 23 external
The homepage links to 1,322 pages on ty.com and 23 external pages.
3 checks passed
Meta description: 122 characters
Your meta description is 122 characters: “Shop stuffed animals at the official Ty store: Beanie Babies, Boos, Bouncers & more fun plushies; so cute you gotta smi…”.
Title: 31 characters
Your title is a healthy 31 characters: “Stuffed Animals & Plushies | Ty”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,421 words), so crawlers that don't run JavaScript still read it.
Other pages
14 links to non-canonical URLs
Your homepage links to 14 pages by a URL that isn't their canonical one, for example /catalog/halloween, whose canonical is /catalog/halloween?lang=en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
/wishlist, /catalog/halloween, /catalog/beanie-boos, /catalog/beanie-babies, /catalog/gift-sets and /catalog/beanie-bellies and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.ty.com/on/demandware.static/Sites-Ty-Site/-/en/v1793581928755/images/shopping-cart.png.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
94 of 102 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (ty.com).
Valid certificate (151 days left)
The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for ty.com and is valid for another 151 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ty.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors.
Domain and trust
No CAA record
ty.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ty.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsty.com was registered in Aug 1996 through Domain.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
ty.com is registered until Aug 2027.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 696 words of copy
The homepage carries about 696 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BUY”.
186 calls to action
The homepage has 186 calls to action, for example “BUY”, “Buy” and “Buy all”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 17 testimonial or review blocks and 17 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:eu._netblocks.mimecast.com include:us._netblocks.mimecast.com include:usb._netblocks.mimecast.com includ…”.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
- Hosting
- Net Ty Ty Inc
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on ty.com, including 25 speed issues and 6 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.