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ty.com website review

Visit site (opens in a new tab)Reviewed 2 November 202647 issues · 105 checks

This review found 47 issues worth fixing on ty.com, 17 of them high impact, across 105 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.7 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
226 ms158 msMay 16Oct 31175 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026170 ms
May 23, 2026166 ms
May 30, 2026168 ms
Jun 6, 2026170 ms
Jun 13, 2026174 ms
Jun 20, 2026186 ms
Jun 27, 2026193 ms
Jul 4, 2026193 ms
Jul 11, 2026191 ms
Jul 18, 2026183 ms
Jul 25, 2026179 ms
Aug 1, 2026179 ms
Aug 8, 2026177 ms
Aug 15, 2026175 ms
Aug 22, 2026172 ms
Aug 29, 2026169 ms
Sep 5, 2026211 ms
Sep 12, 2026215 ms
Sep 19, 2026217 ms
Sep 26, 2026218 ms
Oct 3, 2026186 ms
Oct 10, 2026183 ms
Oct 17, 2026176 ms
Oct 24, 2026173 ms
Oct 31, 2026175 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ty.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ty.com at 0.8 s0.8 s
  2. ty.com at 1.7 s1.7 s
  3. ty.com at 2.5 s2.5 s
  4. ty.com at 3.4 s3.4 s
  5. ty.com at 4.3 s4.3 s
  6. ty.com at 5.1 s5.1 s
  7. ty.com at 6.0 s6.0 s
  8. ty.com at 6.8 s6.8 s

ty.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix27
  • Improve image delivery

    1.0 s · 11.7 MB

    67 images could be 11.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Reduce unused JavaScript

    5.0 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Render-blocking requests

    1.2 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6,342 HTML elements

    The page has 6,342 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    450 ms · 2.6 MB

    40 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TikTok and Google CDN and others), adding 1.9 MB and 1.6 s of main-thread time.

  • Google Tag Manager adds 975 ms

    975 ms

    Google Tag Manager costs a phone 975 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    750 ms · 112 KiB

    About 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Minify JavaScript

    600 ms · 112 KiB

    112 KiB could be saved by minifying JavaScript.

  • Google CDN adds 149 ms

    149 ms

    Google CDN costs a phone 149 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 87 KiB

    Polyfills for old browsers add 87 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 25 KiB

    25 KiB could be saved by minifying CSS.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 77.4 s

    77.4 s

    Your largest element takes 77.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Beanie Babies”.

  • Speed Index: 26.6 s

    26.6 s

    Visually, the page fills in at 26.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 88.0 s

    88.0 s

    The page becomes fully interactive after 88.0 s. Good is under 3.8 s.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 927 ms

    927 ms

    Scripts block taps and scrolling for 927 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 472 ms

    472 ms

    Real visitors wait 472 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 974 ms

    974 ms

    Real visitors wait 974 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 52 images without width and height

    52 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.182

    0.182

    The layout shifts by 0.182 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

5 to fix18
  • Page weight: 66.4 MB in 303 requests

    66.4 MB

    Your homepage downloads 66.4 MB in 303 requests on a phone: media 39.5 MB (3), images 21.7 MB (153) and scripts 3.2 MB (64). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 6.5 MB together. On a phone connection a single image that size takes seconds.

  • 21 images far larger than shown

    4.7 MB

    21 images are downloaded at several times the size a phone draws them, for example beanie-babies ween 1920x1080.png at 1,920 px wide, shown at 358 px. Resized copies would save about 4.7 MB.

  • 40 images in older formats

    40 images (12.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 18 images below the first screen load straight away

    18 images further down the page (3.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 18.8 g of CO₂ per visit

    18.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 18.82 g of CO₂e: 2259.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 10097
  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 136 images in the HTML carry an alt attribute.

  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 0 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9174
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.ty.com/sitemap.xml, so Google discovers your pages only by following links.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 1,322 internal links, 23 external

    The homepage links to 1,322 pages on ty.com and 23 external pages.

3 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “Shop stuffed animals at the official Ty store: Beanie Babies, Boos, Bouncers & more fun plushies; so cute you gotta smi…”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “Stuffed Animals & Plushies | Ty”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,421 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 14 links to non-canonical URLs

    Your homepage links to 14 pages by a URL that isn't their canonical one, for example /catalog/halloween, whose canonical is /catalog/halloween?lang=en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    /wishlist, /catalog/halloween, /catalog/beanie-boos, /catalog/beanie-babies, /catalog/gift-sets and /catalog/beanie-bellies and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9274
  • 1 broken image

    1 image failed to load on a phone, for example https://www.ty.com/on/demandware.static/Sites-Ty-Site/-/en/v1793581928755/images/shopping-cart.png.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    94 of 102 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ty.com).

  • Valid certificate (151 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for ty.com and is valid for another 151 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://ty.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors.

Domain and trust

  • No CAA record

    ty.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ty.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    ty.com was registered in Aug 1996 through Domain.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    ty.com is registered until Aug 2027.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 696 words of copy

    The homepage carries about 696 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY”.

  • 186 calls to action

    The homepage has 186 calls to action, for example “BUY”, “Buy” and “Buy all”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 17 testimonial or review blocks and 17 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

1 to fix85
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:eu._netblocks.mimecast.com include:us._netblocks.mimecast.com include:usb._netblocks.mimecast.com includ…”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Net Ty Ty Inc

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on ty.com, including 25 speed issues and 6 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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