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truno.com website review

Visit site (opens in a new tab)Reviewed 4 November 202637 issues · 83 checks

This review found 37 issues worth fixing on truno.com, 14 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.0 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.6 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.1 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of truno.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. truno.com at 0.4 s0.4 s
  2. truno.com at 0.8 s0.8 s
  3. truno.com at 1.1 s1.1 s
  4. truno.com at 1.5 s1.5 s
  5. truno.com at 1.9 s1.9 s
  6. truno.com at 2.3 s2.3 s
  7. truno.com at 2.6 s2.6 s
  8. truno.com at 3.0 s3.0 s

Speed

9 to fix49
  • Reduce unused JavaScript

    5.0 s · 738 KiB

    About 738 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 745 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (745 KiB).

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Hubspot and others), adding 1.9 MB and 864 ms of main-thread time.

  • Render-blocking requests

    650 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Google CDN adds 421 ms

    421 ms

    Google CDN costs a phone 421 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    415 KiB

    5 images could be 415 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 274 ms

    274 ms

    Google Tag Manager costs a phone 274 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    240 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 188 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 9.1 s

    9.1 s

    The first text or image appears after 9.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.4 s

    18.4 s

    Your largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “24X7 NATIONAL SERVICE & SUPPORT LEARN MORE”.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 319 ms

    319 ms

    Scripts block taps and scrolling for 319 ms in total while the page loads. Good is under 200 ms.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 321 ms

    321 ms

    Real visitors wait 321 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 6.9 MB in 82 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 82 requests on a phone: media 2.5 MB (1), images 1.9 MB (30) and scripts 1.8 MB (22). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (418 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    1.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.95 g of CO₂e: 234.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8188
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (6 elements)

    Headings should not be empty: 6 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8586
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“24x7 national” and “service & sUpport”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 88 internal links, 8 external

    The homepage links to 88 pages on truno.com and 8 external pages.

5 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “TRUNO provides retailers with more efficient operations, lower total cost of ownership for technology, and improved cus…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “TRUNO Retail Technology Solutions | Grocery Point of Sale Systems”.

  • Canonical URL set

    The canonical URL is https://www.truno.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.truno.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.truno.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (673 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9270
  • 1 broken image

    1 image failed to load on a phone, for example https://www.truno.com/hubfs/glass/icon-shield.png.

  • 10 small tap targets

    10 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 20 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 398 words of copy

    The homepage carries about 398 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “LEARN MORE”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “LEARN MORE” and “Learn More About TruView”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and HubSpot.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at truno.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Framework
jQuery
Analytics
Google Analytics
Hosting
HubSpot

Upkeep, stack, hiring and company data from programmable.info

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