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tupperware-eu.com website review

Visit site (opens in a new tab)Reviewed 4 November 202630 issues · 83 checks

This review found 30 issues worth fixing on tupperware-eu.com, 9 of them high impact, across 83 checks. The most urgent: 3,879 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s952 msMay 16Oct 31993 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.0 s
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 2026988 ms
Jun 20, 2026973 ms
Jun 27, 2026969 ms
Jul 4, 2026986 ms
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 2026986 ms
Oct 17, 2026972 ms
Oct 24, 2026973 ms
Oct 31, 2026993 ms
Real-visitor tap response (INP)75th percentile, phones
159 ms118 msMay 16Oct 31154 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026123 ms
May 23, 2026123 ms
May 30, 2026123 ms
Jun 6, 2026124 ms
Jun 13, 2026125 ms
Jun 20, 2026124 ms
Jun 27, 2026126 ms
Jul 4, 2026127 ms
Jul 11, 2026129 ms
Jul 18, 2026132 ms
Jul 25, 2026134 ms
Aug 1, 2026135 ms
Aug 8, 2026135 ms
Aug 15, 2026134 ms
Aug 22, 2026130 ms
Aug 29, 2026129 ms
Sep 5, 2026129 ms
Sep 12, 2026130 ms
Sep 19, 2026133 ms
Sep 26, 2026133 ms
Oct 3, 2026131 ms
Oct 10, 2026130 ms
Oct 17, 2026134 ms
Oct 24, 2026145 ms
Oct 31, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tupperware-eu.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tupperware-eu.com at 0.4 s0.4 s
  2. tupperware-eu.com at 0.8 s0.8 s
  3. tupperware-eu.com at 1.1 s1.1 s
  4. tupperware-eu.com at 1.5 s1.5 s
  5. tupperware-eu.com at 1.9 s1.9 s
  6. tupperware-eu.com at 2.3 s2.3 s
  7. tupperware-eu.com at 2.6 s2.6 s
  8. tupperware-eu.com at 3.0 s3.0 s

Speed

9 to fix78
  • 3,879 HTML elements

    The page has 3,879 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Klaviyo and others), adding 1.4 MB and 772 ms of main-thread time.

  • Reduce unused JavaScript

    515 KiB

    About 515 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 350 ms

    350 ms

    Google Tag Manager costs a phone 350 ms of main-thread work and 500 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 51 ms

    51 ms

    Shopify costs a phone 51 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 23 ms

    23 ms

    azurefd.net costs a phone 23 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    171 KiB

    5 images could be 171 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    78 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    7 KiB

    7 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 91 ms

    91 ms

    Your server sent the HTML in 91 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “OOBO – TUPPERWARE FRANCE”.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 123 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 245 ms

    245 ms

    Scripts block taps and scrolling for 245 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 192 ms

    192 ms

    Real visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 668 ms

    668 ms

    Real visitors wait 668 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 4.0 MB in 429 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 429 requests on a phone: other files 1.6 MB (263), scripts 1.4 MB (105) and images 548 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9791
  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 28 links without text

    28 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (6 elements)

    Headings should not be empty: 6 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “Tupperware®|Storage, Cooking & Sustainable Solutions – OOBO – TUPPERWARE FRANCE”.

  • Meta description is long (172 characters)

    Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 302 internal links, 13 external

    The homepage links to 302 pages on tupperware-eu.com and 13 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “In your kitchen for generations.”.

  • Canonical URL set

    The canonical URL is https://tupperware-eu.com/en.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tupperware-eu.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,408 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tupperware-eu.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=a4a663a4-7673-47b4-a536-802f53d66425&referrer=&landingpage=https%3A%2F%2Ftupperware-eu.com%2Fen&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

2 checks passed
  • Tap targets are thumb-sized

    61 of 65 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 408 words of copy

    The homepage carries about 408 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Join us”, “Log in / Sign up” and “Sign up”.

  • 110 short forms

    110 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tupperware-eu.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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