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tupperware.co.kr website review
Visit site (opens in a new tab)Reviewed 10 November 202653 issues · 90 checks
This review found 53 issues worth fixing on tupperware.co.kr, 22 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
2.9 s
4.4 s
5.8 s
7.3 s
8.8 s
10.2 s
11.7 s
Speed
Improve image delivery
51.5 s · 27.2 MB95 images could be 27.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 51.5 s faster on a phone.
Use efficient cache lifetimes
22.9 s · 9.9 MB212 files are served with short cache lifetimes, so returning visitors download them again (9.9 MB).
Reduce unused JavaScript
4.0 s · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.
Vimeo adds 1.3 s
1.3 sVimeo costs a phone 1.3 s of main-thread work and 27.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.8 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Font display
1.5 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.5 s).
Main-thread work: 10.2 s
A phone's processor spends 10.2 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Vimeo, Facebook and TikTok and others), adding 28.4 MB and 1.8 s of main-thread time.
Minify JavaScript
750 ms · 164 KiB164 KiB could be saved by minifying JavaScript.
Reduce unused CSS
750 ms · 52 KiBAbout 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Legacy JavaScript
350 ms · 63 KiBPolyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 386 ms. During a long task the page ignores taps.
2,217 HTML elements
The page has 2,217 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 311 ms
311 msYour server sent the HTML in 311 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 126.4 s
126.4 sYour largest element takes 126.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Tupperware_BlackFriday_MO_1200x1920”.
Speed Index: 56.0 s
56.0 sVisually, the page fills in at 56.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 141.4 s
141.4 sThe page becomes fully interactive after 141.4 s. Good is under 3.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
37 images without width and height
37 images have no width and height attributes, so the layout jumps as each one loads.
Cumulative Layout Shift: 0.127
0.127The layout shifts by 0.127 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 82.7 MB in 368 requests
82.7 MBYour homepage downloads 82.7 MB in 368 requests on a phone: images 49.2 MB (182), other files 24.8 MB (117) and fonts 4.4 MB (7). Under 2 MB keeps phones on slow connections fast.
25 images over 500 KB
25 images weigh 34.8 MB together. On a phone connection a single image that size takes seconds.
29 images far larger than shown
15.6 MB29 images are downloaded at several times the size a phone draws them, for example f642237807ac1562b2354abc7ae7ffb1.gif at 1,200 px wide, shown at 390 px. Resized copies would save about 15.6 MB.
40 images in older formats
40 images (40.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
13 images below the first screen load straight away
13 images further down the page (11.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 23.4 g of CO₂ per visit
23.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 23.43 g of CO₂e: 2811.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
34 tap targets too small
34 tap targets are too small or too close together to hit reliably with a finger.
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
6 frames have no title, so screen-reader users cannot tell what they contain.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (52 elements)
ARIA role should be appropriate for the element: 52 elements on the page fail this check, rated minor by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (10 elements)
Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 148 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (29 characters)
Your title is only 29 characters: “타파웨어 공식 온라인 스토어 | 라이프스타일 키친웨어”. Between 30 and 65 characters leaves room to say what you do and for whom.
Canonical points to another host
Your canonical URL points to tupperwarekr.cafe24.com, not tupperware.co.kr, so Google may credit that host instead.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://tupperware.co.kr/sitemap.xml, so Google discovers your pages only by following links.
One H1 headline
Your <h1> is empty.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
225 internal links, 7 external
The homepage links to 225 pages on tupperware.co.kr and 7 external pages.
2 checks passed
Meta description: 84 characters
Your meta description is 84 characters: “타파웨어 공식 온라인 스토어에서 밀폐용기, 물통, 텀블러, 도시락, 김치통, 냉장보관용기, 냉동보관용기 등 다양한 주방·라이프스타일 제품을 만나보세요.”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://tupperware.co.kr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (432 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages are broken
Your homepage links to https://tupperware.co.kr/%7B and https://tupperware.co.kr/product/detail.html, which answer with an error. Visitors hit a dead end and search engines drop them.
7 pages share 2 titles
/, https://tupperware.co.kr/shopinfo/brand.html, https://tupperware.co.kr/product/recent_view_product.html, https://tupperware.co.kr/member/agreement.html and https://tupperware.co.kr/member/privacy.html all use the title “타파웨어 공식 온라인 스토어 | 라이프스타일 키친웨어”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages share a meta description
https://tupperware.co.kr/shopinfo/brand.html, https://tupperware.co.kr/product/recent_view_product.html, https://tupperware.co.kr/member/agreement.html and https://tupperware.co.kr/member/privacy.html use the same meta description. A description written for each page earns more clicks.
4 pages with very little text
https://tupperware.co.kr/product/list.html, https://tupperware.co.kr/board/notice/1, https://tupperware.co.kr/product/recent_view_product.html and https://tupperware.co.kr/board/free/list.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
7 pages slow to respond
https://tupperware.co.kr/shopinfo/brand.html, https://tupperware.co.kr/board/notice/1, https://tupperware.co.kr/board/reviews/4, https://tupperware.co.kr/board/%EC%9E%90%EC%A3%BC-%EB%AC%BB%EB%8A%94-%EC%A7%88%EB%AC%B8/3, https://tupperware.co.kr/board/qa/6 and https://tupperware.co.kr/product/recent_view_product.html and 1 other took over 3 s to send their HTML from our server.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 11 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
67 small tap targets
67 of 168 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_UNKNOWN_URL_SCHEME”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 270 words of copy
The homepage carries about 270 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “JOIN” and “SHOP ALL”.
3 calls to action
The homepage has 3 calls to action, for example “SHOP”, “JOIN” and “SHOP ALL”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Meta Pixel and TikTok Pixel.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tupperware.co.kr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Hosting
- Korea Telecom
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on tupperware.co.kr, including 21 speed issues, 6 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.