upim.com website review

72 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).

About 853 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

About 380 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.

8 third-party services load with your homepage (livestory.io, Google Tag Manager and Optanon and others), adding 4.5 MB and 984 ms of main-thread time.

Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

12 images could be 870 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

livestory.io costs a phone 444 ms of main-thread work and 3.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 379 ms of main-thread work and 365 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.9 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,795 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

13 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Your largest element takes 52.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “01_hero_carousel-bg_img1-mob”.

Visually, the page fills in at 21.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 52.9 s. Good is under 3.8 s.

The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

Real visitors wait 255 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.

11 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 192 ms to 208 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 12.1 MB in 155 requests on a phone: images 8.4 MB (66), scripts 1.5 MB (43) and media 1.4 MB (1). Under 2 MB keeps phones on slow connections fast.

23 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

22 images further down the page (3.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.44 g of CO₂e: 413.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

Heading levels should only increase by one: 4 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

1 visible link has no text or label, so screen readers cannot say where it goes.

ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 66 characters, so Google will cut it off around 60: “Upim - Abbigliamento Donna, Uomo e Bambini | Accessori per la Casa”.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 374 pages on upim.com and 10 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to /s/Sites-upim-Site/dw/shared_session_redirect, which answers with an error. Visitors hit a dead end and search engines drop it.

/it/it/p/ls-upim-chi-siamo.html, /it/it/p/ls-upim-franchising.html, /it/it/p/ls-blukids-chi-siamo.html, /it/it/p/ls-blukids-franchising.html, /it/it/p/ls-croff-chi-siamo.html and /it/it/p/ls-croff-franchising.html and 1 other are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/it/it/p/ls-upim-chi-siamo.html, /it/it/p/ls-upim-franchising.html, /it/it/p/ls-blukids-chi-siamo.html, /it/it/p/ls-blukids-franchising.html, /it/it/p/ls-croff-chi-siamo.html and /it/it/p/ls-croff-franchising.html all use the title “Page | UPIM”. Search engines can't tell which page to show for a search, so each competes with the others.

/it/it/p/ls-upim-chi-siamo.html, /it/it/p/ls-upim-franchising.html, /it/it/p/ls-blukids-chi-siamo.html, /it/it/p/ls-blukids-franchising.html, /it/it/p/ls-croff-chi-siamo.html and /it/it/p/ls-croff-franchising.html use the same meta description. A description written for each page earns more clicks.

/it/it/loyalty-landing, /it/it/p/ls-upim-chi-siamo.html, /it/it/p/ls-upim-franchising.html, /it/it/p/ls-blukids-chi-siamo.html, /it/it/p/ls-blukids-franchising.html and /it/it/p/ls-croff-chi-siamo.html and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

14 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

Opening https://upim.com goes through 2 redirects before the homepage loads.

1 link go through two or more redirects, for example https://www.upim.com/s/Sites-upim-Site/dw/shared_session_redirect?url=https%3A%2F%2Fwww.blukids.com%2Fit%2Fit%2F.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

upim.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

upim.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 777 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

DMARC is set to p=none, so mail pretending to be upim.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 11 cookies (measured from a US location before any click).

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.