unibz.it website review

7 files are served with short cache lifetimes, so returning visitors download them again (480 KiB).

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

About 50 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 964 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Free University of Bozen-Bolzano”. Most of its time is element render delay (2.6 s).

1 image have no width and height attributes, so the layout jumps as each one loads.

5 images (616 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images are downloaded at several times the size a phone draws them, for example highlights-home-studying.jpg at 1,574 px wide, shown at 346 px. Resized copies would save about 268 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.22 g of CO₂e: 26.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

60 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

103 tap targets are too small or too close together to hit reliably with a finger.

5 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (1 element).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Free University of Bozen-Bolzano” and “a small university, a world of ideas!”). One clear main headline is easier for people and search engines.

Your meta description is 367 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 156 pages on unibz.it and 20 external pages.

Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.unibz.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

/, https://www.unibz.it/en and https://www.unibz.it/home all use the title “Free University of Bozen-Bolzano”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.unibz.it/en and https://www.unibz.it/home use the same meta description. A description written for each page earns more clicks.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.unibz.it/en, whose canonical is https://www.unibz.it/en/home. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.unibz.it/home, https://www.unibz.it/en/study-programmes, https://www.unibz.it/en/faculties/agricultural-environmental-food-sciences/bachelor-food-enogastronomy-sciences and https://www.unibz.it/en/faculties/agricultural-environmental-food-sciences/bachelor-sustainable-agriculture-forestry-mountain-environments took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

9 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

The homepage carries about 773 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.