unic.com website review

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

About 167 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

1 image could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

3 third-party services load with your homepage (Usercentrics CMP, Google Tag Manager and Cloudinary), adding 294 KiB and 67 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Als Digitalagentur nutzen wir Cookies und Tracking-Möglichk…”. Most of its time is element render delay (3.2 s).

Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 6.0 s. Good is under 3.8 s.

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 296 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 106 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.23 g of CO₂e: 27.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 visible links have no text or label, so screen readers cannot say where they go.

Your title is 70 characters, so Google will cut it off around 60: “Digital Agency in Zurich, Bern, Munich, Karlsruhe and Stuttgart – Unic”.

The homepage links to 79 pages on unic.com and 3 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.unic.com/en/about-us/newsletter has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://www.unic.com/en/services, https://www.unic.com/en/resources and https://www.unic.com/en/about-us/locations took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

3 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 281 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.