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unibuc.ro website review

Visit site (opens in a new tab)Reviewed 4 November 202652 issues · 94 checks

This review found 52 issues worth fixing on unibuc.ro, 30 of them high impact, across 94 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.2 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.1 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
158 ms132 msMay 16Oct 31135 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026138 ms
May 30, 2026136 ms
Jun 6, 2026135 ms
Jun 13, 2026135 ms
Jun 20, 2026140 ms
Jun 27, 2026140 ms
Jul 4, 2026138 ms
Jul 11, 2026136 ms
Jul 18, 2026135 ms
Jul 25, 2026135 ms
Aug 1, 2026138 ms
Aug 8, 2026142 ms
Aug 15, 2026146 ms
Aug 22, 2026155 ms
Aug 29, 2026152 ms
Sep 5, 2026149 ms
Sep 12, 2026148 ms
Sep 19, 2026148 ms
Sep 26, 2026152 ms
Oct 3, 2026151 ms
Oct 10, 2026149 ms
Oct 17, 2026146 ms
Oct 24, 2026140 ms
Oct 31, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of unibuc.ro (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. unibuc.ro at 1.8 s1.8 s
  2. unibuc.ro at 3.5 s3.5 s
  3. unibuc.ro at 5.3 s5.3 s
  4. unibuc.ro at 7.0 s7.0 s
  5. unibuc.ro at 8.8 s8.8 s
  6. unibuc.ro at 10.6 s10.6 s
  7. unibuc.ro at 12.3 s12.3 s
  8. unibuc.ro at 14.1 s14.1 s

Speed

16 to fix28
  • Use efficient cache lifetimes

    23.1 s · 11.2 MB

    188 files are served with short cache lifetimes, so returning visitors download them again (11.2 MB).

  • Reduce unused JavaScript

    11.2 s · 2.4 MB

    About 2.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.2 s faster on a phone.

  • Improve image delivery

    2.6 s · 5.6 MB

    17 images could be 5.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • Render-blocking requests

    4.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Font display

    3.0 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.4 s

    A phone's processor spends 6.4 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,471 HTML elements

    The page has 3,471 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, WordPress and mailerlite.com and others), adding 2.8 MB and 1.1 s of main-thread time.

  • Reduce unused CSS

    980 ms · 247 KiB

    About 247 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 980 ms faster on a phone.

  • Legacy JavaScript

    850 ms · 84 KiB

    Polyfills for old browsers add 84 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 850 ms faster on a phone.

  • Document request latency

    850 ms

    The HTML itself could arrive about 850 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce initial server response time

    841 ms

    Reduce initial server response time. Google estimates savings of 841 ms on a phone.

  • Google CDN adds 553 ms

    553 ms

    Google CDN costs a phone 553 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • WordPress adds 262 ms

    262 ms

    WordPress costs a phone 262 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 941 ms

    941 ms

    Your server takes 941 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Minify JavaScript

    160 ms · 34 KiB

    34 KiB could be saved by minifying JavaScript.

  • Minify CSS

    160 ms · 11 KiB

    11 KiB could be saved by minifying CSS.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.78

    0.78

    For real visitors the layout shifts by 0.78 (75th percentile). Good is under 0.1.

  • Real-user FCP: 4.3 s

    4.3 s

    Real visitors see the first content after 4.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 9.7 s

    9.7 s

    The first text or image appears after 9.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 55.2 s

    55.2 s

    Your largest element takes 55.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Universitatea din București folosește module cookie strict …”.

  • Speed Index: 30.2 s

    30.2 s

    Visually, the page fills in at 30.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 67.2 s

    67.2 s

    The page becomes fully interactive after 67.2 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.826

    0.826

    The layout shifts by 0.826 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 182 ms

    182 ms

    Scripts block the page for only 182 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix28
  • Page weight: 16.3 MB in 283 requests

    16.3 MB

    Your homepage downloads 16.3 MB in 283 requests on a phone: images 7.0 MB (51), scripts 5.6 MB (113) and other files 1.2 MB (16). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 3.9 MB together. On a phone connection a single image that size takes seconds.

  • 10 images far larger than shown

    2.9 MB

    10 images are downloaded at several times the size a phone draws them, for example poza-stire-SS.webp at 1,650 px wide, shown at 360 px. Resized copies would save about 2.9 MB.

  • 12 images below the first screen load straight away

    12 images further down the page (5.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (92 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.6 g of CO₂ per visit

    4.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.62 g of CO₂e: 554.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7088
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Elements must only use permitted ARIA attributes (2 elements)

    Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7779
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 15 links crawlers can't follow

    15 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 210 internal links, 38 external

    The homepage links to 210 pages on unibuc.ro and 38 external pages.

5 checks passed
  • Title: 36 characters

    Your title is a healthy 36 characters: “UniBuc - Universitatea din București”.

  • Canonical URL set

    The canonical URL is https://unibuc.ro/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://unibuc.ro/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://unibuc.ro/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,334 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 15 pages without a meta description

    https://unibuc.ro/studii/facultati, https://unibuc.ro/ub-news, https://unibuc.ro/despre-ub/ub-astazi/profesori-ub, https://unibuc.ro/despre-ub/civis, https://unibuc.ro/presa and https://unibuc.ro/contact and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://unibuc.ro/cariere, whose canonical is https://unibuc.ro/despre-ub/cariere. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://unibuc.ro/ub-news has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://unibuc.ro/studii/facultati, https://unibuc.ro/despre-ub/ub-astazi/profesori-ub and https://unibuc.ro/despre-ub/civis took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Unexpected token '<'”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    16 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 555 words of copy

    The homepage carries about 555 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at unibuc.ro, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Hosting
Unibuc

Company

Founded
1864
Headquarters
Bucharest

Upkeep, stack, hiring and company data from programmable.info

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This review found 52 issues on unibuc.ro, including 27 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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