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unibuc.ro website review
Visit site (opens in a new tab)Reviewed 4 November 202652 issues · 94 checks
This review found 52 issues worth fixing on unibuc.ro, 30 of them high impact, across 94 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 146 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 135 ms |
| Jun 13, 2026 | 135 ms |
| Jun 20, 2026 | 140 ms |
| Jun 27, 2026 | 140 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 135 ms |
| Jul 25, 2026 | 135 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 142 ms |
| Aug 15, 2026 | 146 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 152 ms |
| Sep 5, 2026 | 149 ms |
| Sep 12, 2026 | 148 ms |
| Sep 19, 2026 | 148 ms |
| Sep 26, 2026 | 152 ms |
| Oct 3, 2026 | 151 ms |
| Oct 10, 2026 | 149 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 140 ms |
| Oct 31, 2026 | 135 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
23.1 s · 11.2 MB188 files are served with short cache lifetimes, so returning visitors download them again (11.2 MB).
Reduce unused JavaScript
11.2 s · 2.4 MBAbout 2.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.2 s faster on a phone.
Improve image delivery
2.6 s · 5.6 MB17 images could be 5.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.
Render-blocking requests
4.0 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Font display
3.0 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,471 HTML elements
The page has 3,471 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, WordPress and mailerlite.com and others), adding 2.8 MB and 1.1 s of main-thread time.
Reduce unused CSS
980 ms · 247 KiBAbout 247 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 980 ms faster on a phone.
Legacy JavaScript
850 ms · 84 KiBPolyfills for old browsers add 84 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 850 ms faster on a phone.
Document request latency
850 msThe HTML itself could arrive about 850 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce initial server response time
841 msReduce initial server response time. Google estimates savings of 841 ms on a phone.
Google CDN adds 553 ms
553 msGoogle CDN costs a phone 553 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
WordPress adds 262 ms
262 msWordPress costs a phone 262 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Server response: 941 ms
941 msYour server takes 941 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.
Minify JavaScript
160 ms · 34 KiB34 KiB could be saved by minifying JavaScript.
Minify CSS
160 ms · 11 KiB11 KiB could be saved by minifying CSS.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.78
0.78For real visitors the layout shifts by 0.78 (75th percentile). Good is under 0.1.
Real-user FCP: 4.3 s
4.3 sReal visitors see the first content after 4.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.9 s
3.9 sReal visitors wait 3.9 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 9.7 s
9.7 sThe first text or image appears after 9.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 55.2 s
55.2 sYour largest element takes 55.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Universitatea din București folosește module cookie strict …”.
Speed Index: 30.2 s
30.2 sVisually, the page fills in at 30.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 67.2 s
67.2 sThe page becomes fully interactive after 67.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.826
0.826The layout shifts by 0.826 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 182 ms
182 msScripts block the page for only 182 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 16.3 MB in 283 requests
16.3 MBYour homepage downloads 16.3 MB in 283 requests on a phone: images 7.0 MB (51), scripts 5.6 MB (113) and other files 1.2 MB (16). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 3.9 MB together. On a phone connection a single image that size takes seconds.
10 images far larger than shown
2.9 MB10 images are downloaded at several times the size a phone draws them, for example poza-stire-SS.webp at 1,650 px wide, shown at 360 px. Resized copies would save about 2.9 MB.
12 images below the first screen load straight away
12 images further down the page (5.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (92 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.6 g of CO₂ per visit
4.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.62 g of CO₂e: 554.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Elements must only use permitted ARIA attributes (2 elements)
Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
15 links crawlers can't follow
15 links have no real href, so search engines can't follow them.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
210 internal links, 38 external
The homepage links to 210 pages on unibuc.ro and 38 external pages.
5 checks passed
Title: 36 characters
Your title is a healthy 36 characters: “UniBuc - Universitatea din București”.
Canonical URL set
The canonical URL is https://unibuc.ro/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://unibuc.ro/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://unibuc.ro/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (4,334 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://unibuc.ro/studii/facultati, https://unibuc.ro/ub-news, https://unibuc.ro/despre-ub/ub-astazi/profesori-ub, https://unibuc.ro/despre-ub/civis, https://unibuc.ro/presa and https://unibuc.ro/contact and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://unibuc.ro/cariere, whose canonical is https://unibuc.ro/despre-ub/cariere. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://unibuc.ro/ub-news has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://unibuc.ro/studii/facultati, https://unibuc.ro/despre-ub/ub-astazi/profesori-ub and https://unibuc.ro/despre-ub/civis took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Unexpected token '<'”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
16 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 555 words of copy
The homepage carries about 555 words of visible text.
2 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at unibuc.ro, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- Unibuc
Company
- Founded
- 1864
- Headquarters
- Bucharest
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on unibuc.ro, including 27 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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