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urbandictionary.com website review
Visit site (opens in a new tab)Reviewed 11 October 202636 issues · 82 checks
This review found 36 issues worth fixing on urbandictionary.com, 10 of them high impact, across 82 checks. The most urgent: main-thread work: 11.9 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.2 s |
| Apr 25, 2026 | 1.2 s |
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 94 ms |
| Apr 25, 2026 | 94 ms |
| May 2, 2026 | 96 ms |
| May 9, 2026 | 99 ms |
| May 16, 2026 | 105 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 125 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 149 ms |
| Jul 25, 2026 | 147 ms |
| Aug 1, 2026 | 144 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 136 ms |
| Sep 12, 2026 | 139 ms |
| Sep 19, 2026 | 142 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 140 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.6 s
3.2 s
3.7 s
4.2 s
Speed
Main-thread work: 11.9 s
A phone's processor spends 11.9 s on main-thread work while loading, 6.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Rubicon Project, Pubmatic and Google/Doubleclick Ads and others), adding 2.1 MB and 2.3 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 41). Pages that score under 90 lose visitors before the first paint.
Rubicon Project adds 806 ms
806 msRubicon Project costs a phone 806 ms of main-thread work and 160 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
707 KiB128 files are served with short cache lifetimes, so returning visitors download them again (707 KiB).
Google/Doubleclick Ads adds 310 ms
310 msGoogle/Doubleclick Ads costs a phone 310 ms of main-thread work and 696 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Pubmatic adds 352 ms
352 msPubmatic costs a phone 352 ms of main-thread work and 108 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 360 ms. During a long task the page ignores taps.
Google CDN adds 285 ms
285 msGoogle CDN costs a phone 285 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
169 KiB3 images could be 169 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 45.0 s
45.0 sThe page becomes fully interactive after 45.0 s. Good is under 3.8 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 49% slower for real visitors
+49%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 94 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 3.7 s
3.7 sYour largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The feeling and build up in your mouth/throat of saliva tha…”.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 164 ms
164 msReal visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 393 ms
393 msReal visitors wait 393 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 1,193 requests
4.7 MBYour homepage downloads 4.7 MB in 1,193 requests on a phone: scripts 2.8 MB (72), other files 835 KiB (589) and images 657 KiB (372). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Urban Dictionary” and “Throat Sweats”). One clear main headline is easier for people and search engines.
No XML sitemap
No XML sitemap at https://www.urbandictionary.com/sitemap-https.xml.gz, so Google discovers your pages only by following links.
110 internal links, 20 external
The homepage links to 110 pages on urbandictionary.com and 20 external pages.
6 checks passed
Meta description: 90 characters
Your meta description is 90 characters: “The feeling and build up in your mouth/throat of saliva that sometimes accompanies nausea.”.
Title: 43 characters
Your title is a healthy 43 characters: “Urban Dictionary, October 11: Throat Sweats”.
Canonical URL set
The canonical URL is https://www.urbandictionary.com/.
Structured data in place
Structured data found: CollectionPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.urbandictionary.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (674 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://www.urbandictionary.com/ui/share, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages point its canonical at the homepage
https://www.urbandictionary.com/define.php and https://www.urbandictionary.com/author.php declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
2 linked pages hidden from search
https://www.urbandictionary.com/random.php and https://www.urbandictionary.com/go/store/mug/custom are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
5 pages share 2 titles
/, https://www.urbandictionary.com/define.php and https://www.urbandictionary.com/author.php all use the title “Urban Dictionary, October 11: Throat Sweats”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://www.urbandictionary.com/add.php, https://www.urbandictionary.com/users.php and https://www.urbandictionary.com/remove.form.php have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.urbandictionary.com/define.php and https://www.urbandictionary.com/author.php use the same meta description. A description written for each page earns more clicks.
4 pages with very little text
https://www.urbandictionary.com/browse, https://www.urbandictionary.com/add.php, https://www.urbandictionary.com/users.php and https://www.urbandictionary.com/remove.form.php have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
https://www.urbandictionary.com/go/store/mug/custom and https://www.urbandictionary.com/go/store/book/sex took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
2 checks passed
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://sync.intentiq.com/profiles_engine/ProfilesEngineServlet?at=20&mi=10&secure=1&dpi=1096233217&iiqidtype=2&iiqpcid=782d9e38-040a-4e98-b294-2d32bd08bf98&iiqpciddate=1791755753091&tsrnd=857_1791755.
40 third-party cookies
40 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Access to manifest at 'https://static.urbandictionary.com/site.2e33e936c7d7.webmanifest' from origin 'https://www.urban…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
59 of 69 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 592 words of copy
The homepage carries about 592 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Data Request”.
16 short forms
16 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and The Trade Desk (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 2 of them by other companies (measured from a US location before any click).
57 other companies contacted
Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: consentmanager
A consent management tool (consentmanager) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at urbandictionary.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on urbandictionary.com, including 16 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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