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utica.edu website review

Visit site (opens in a new tab)Reviewed 30 October 202638 issues · 85 checks

This review found 38 issues worth fixing on utica.edu, 14 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.8 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
199 ms129 msMay 9Oct 24188 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026145 ms
May 16, 2026146 ms
May 23, 2026145 ms
May 30, 2026146 ms
Jun 6, 2026144 ms
Jun 13, 2026146 ms
Jun 20, 2026158 ms
Jun 27, 2026160 ms
Jul 4, 2026171 ms
Jul 11, 2026161 ms
Jul 18, 2026144 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026146 ms
Aug 22, 2026157 ms
Aug 29, 2026164 ms
Sep 5, 2026172 ms
Sep 12, 2026173 ms
Sep 19, 2026185 ms
Sep 26, 2026189 ms
Oct 3, 2026187 ms
Oct 10, 2026191 ms
Oct 17, 2026191 ms
Oct 24, 2026188 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of utica.edu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. utica.edu at 0.8 s0.8 s
  2. utica.edu at 1.6 s1.6 s
  3. utica.edu at 2.4 s2.4 s
  4. utica.edu at 3.2 s3.2 s
  5. utica.edu at 4.0 s4.0 s
  6. utica.edu at 4.9 s4.9 s
  7. utica.edu at 5.7 s5.7 s
  8. utica.edu at 6.5 s6.5 s

Speed

8 to fix26
  • Use efficient cache lifetimes

    11.1 s · 3.7 MB

    49 files are served with short cache lifetimes, so returning visitors download them again (3.7 MB).

  • Improve image delivery

    3.8 s · 1.8 MB

    27 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.

  • Reduce unused JavaScript

    4.3 s · 761 KiB

    About 761 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Reduce unused CSS

    3.4 s · 684 KiB

    About 684 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Render-blocking requests

    3.9 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and hideousplay.com and others), adding 1.3 MB and 990 ms of main-thread time.

  • Google Tag Manager adds 564 ms

    564 ms

    Google Tag Manager costs a phone 564 ms of main-thread work and 857 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 25 KiB

    25 KiB could be saved by minifying JavaScript.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Document request latency

    41 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 83 ms

    83 ms

    Your server sent the HTML in 83 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 27.4 s

    27.4 s

    Your largest element takes 27.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Commencement 2024”.

  • Time to Interactive: 28.0 s

    28.0 s

    The page becomes fully interactive after 28.0 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1.089

    1.089

    The layout shifts by 1.089 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 6.6 s

    6.6 s

    The first text or image appears after 6.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 228 ms

    228 ms

    Real visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 145 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 261 ms

    261 ms

    Scripts block taps and scrolling for 261 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 526 ms

    526 ms

    Real visitors wait 526 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

5 to fix28
  • Page weight: 4.8 MB in 119 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 119 requests on a phone: images 2.3 MB (42), scripts 1.7 MB (29) and stylesheets 721 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    2024-Commencement-DSC_5410-2520x1120-crop.jpg weighs 577 KiB. On a phone connection a single image that size takes seconds.

  • 18 images in older formats

    18 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (642 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    96 KiB

    3 images are downloaded at several times the size a phone draws them, for example cyber_range_ribbon_cutting_2026.jpg at 960 px wide, shown at 270 px. Resized copies would save about 96 KiB.

  • About 1.4 g of CO₂ per visit

    1.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 10096
  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (361 characters)

    Your meta description is 361 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 126 internal links, 10 external

    The homepage links to 126 pages on utica.edu and 10 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Go Beyond”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Discover a future beyond your imagining | Utica University”.

  • Canonical URL set

    The canonical URL is https://www.utica.edu/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.utica.edu/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.utica.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (816 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.utica.edu/academics/programs and https://www.utica.edu/honors have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.utica.edu/academics/student-support-and-success, whose canonical is https://www.utica.edu/directory/student-success. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    31 of 36 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 602 words of copy

    The homepage carries about 602 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US” and “APPLY NOW”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact Us”, “Apply Now” and “Request Information”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 customer or partner logos and 8 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at utica.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Analytics
Google Tag Manager
Hosting
Utica College

Company

Employees
619
Founded
1946

Upkeep, stack, hiring and company data from programmable.info

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