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uticanational.com website review

Visit site (opens in a new tab)Reviewed 29 October 202630 issues · 81 checks

This review found 30 issues worth fixing on uticanational.com, 10 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s766 msMay 9Oct 24841 ms
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.0 s
May 16, 2026987 ms
May 23, 2026920 ms
May 30, 2026809 ms
Jun 6, 2026800 ms
Jun 13, 2026820 ms
Jun 20, 2026815 ms
Jun 27, 2026815 ms
Jul 4, 2026830 ms
Jul 11, 2026824 ms
Jul 18, 2026850 ms
Jul 25, 2026866 ms
Aug 1, 2026824 ms
Aug 8, 2026813 ms
Aug 15, 2026801 ms
Aug 22, 2026809 ms
Aug 29, 2026821 ms
Sep 5, 2026844 ms
Sep 12, 2026884 ms
Sep 19, 2026899 ms
Sep 26, 2026901 ms
Oct 3, 2026868 ms
Oct 10, 2026861 ms
Oct 17, 2026839 ms
Oct 24, 2026841 ms
Real-visitor tap response (INP)75th percentile, phones
88 ms79 msMay 9Oct 2481 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202680 ms
May 16, 202680 ms
May 23, 202683 ms
May 30, 202683 ms
Jun 6, 202683 ms
Jun 13, 202685 ms
Jun 20, 202682 ms
Jun 27, 202681 ms
Jul 4, 202683 ms
Jul 11, 202682 ms
Jul 18, 202686 ms
Jul 25, 202687 ms
Aug 1, 202686 ms
Aug 8, 202687 ms
Aug 15, 202685 ms
Aug 22, 202682 ms
Aug 29, 202682 ms
Sep 5, 202680 ms
Sep 12, 202684 ms
Sep 19, 202685 ms
Sep 26, 202686 ms
Oct 3, 202686 ms
Oct 10, 202684 ms
Oct 17, 202684 ms
Oct 24, 202681 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of uticanational.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. uticanational.com at 0.4 s0.4 s
  2. uticanational.com at 0.8 s0.8 s
  3. uticanational.com at 1.1 s1.1 s
  4. uticanational.com at 1.5 s1.5 s
  5. uticanational.com at 1.9 s1.9 s
  6. uticanational.com at 2.3 s2.3 s
  7. uticanational.com at 2.6 s2.6 s
  8. uticanational.com at 3.0 s3.0 s

Speed

7 to fix48
  • Reduce unused JavaScript

    2.5 s · 418 KiB

    About 418 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 317 KiB

    50 files are served with short cache lifetimes, so returning visitors download them again (317 KiB).

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Hubspot and others), adding 1.4 MB and 683 ms of main-thread time.

  • hsappstatic.net adds 312 ms

    312 ms

    hsappstatic.net costs a phone 312 ms of main-thread work and 793 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    350 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Google Tag Manager adds 129 ms

    129 ms

    Google Tag Manager costs a phone 129 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

  • Improve image delivery

    74 KiB

    3 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 936 ms of it running JavaScript. That is comfortably low.

  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.7 s

    8.7 s

    The first text or image appears after 8.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.1 s

    17.1 s

    Your largest element takes 17.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “An Official Home, Auto, and Business Insurance Partner of t…”.

  • Time to Interactive: 17.2 s

    17.2 s

    The page becomes fully interactive after 17.2 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.154

    0.154

    The layout shifts by 0.154 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 80 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 71 ms

    71 ms

    Real visitors wait 71 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 355 ms

    355 ms

    Real visitors wait 355 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 171 ms

    171 ms

    Scripts block the page for only 171 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.0 MB in 106 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 106 requests on a phone: scripts 1.3 MB (34), images 368 KiB (21) and stylesheets 157 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Artboard [email protected] is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.6 g of CO₂ per visit

    0.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 125 internal links, 13 external

    The homepage links to 125 pages on uticanational.com and 13 external pages.

5 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Utica National Insurance group provides first-class insurance for home, auto, and businesses via local, trusted, indepe…”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Utica National Insurance Group”.

  • Canonical URL set

    The canonical URL is https://www.uticanational.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.uticanational.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.uticanational.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (508 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5083
  • 7 small tap targets

    7 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 181 words

    The homepage has only about 181 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More »”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us”, “Learn More »” and “Learn More”.

  • 5 short forms

    5 short forms (5 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, HubSpot, LinkedIn Insight and Microsoft Clarity (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uticanational.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
HubSpot

Company

Founded
1914
Headquarters
New Hartford

Upkeep, stack, hiring and company data from programmable.info

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