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utimf.com website review
Visit site (opens in a new tab)Reviewed 30 October 202644 issues · 86 checks
This review found 44 issues worth fixing on utimf.com, 15 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.5 s |
| May 16, 2026 | 5.7 s |
| May 23, 2026 | 5.7 s |
| May 30, 2026 | 5.7 s |
| Jun 6, 2026 | 5.9 s |
| Jun 13, 2026 | 6.2 s |
| Jun 20, 2026 | 6.4 s |
| Jun 27, 2026 | 6.4 s |
| Jul 4, 2026 | 6.3 s |
| Jul 11, 2026 | 6.1 s |
| Jul 18, 2026 | 6.1 s |
| Jul 25, 2026 | 6.1 s |
| Aug 1, 2026 | 6.3 s |
| Aug 8, 2026 | 6.3 s |
| Aug 15, 2026 | 6.2 s |
| Aug 22, 2026 | 6.2 s |
| Aug 29, 2026 | 6.2 s |
| Sep 5, 2026 | 6.4 s |
| Sep 12, 2026 | 6.4 s |
| Sep 19, 2026 | 6.5 s |
| Sep 26, 2026 | 6.2 s |
| Oct 3, 2026 | 5.9 s |
| Oct 10, 2026 | 5.9 s |
| Oct 17, 2026 | 5.7 s |
| Oct 24, 2026 | 5.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 301 ms |
| May 16, 2026 | 301 ms |
| May 23, 2026 | 300 ms |
| May 30, 2026 | 302 ms |
| Jun 6, 2026 | 306 ms |
| Jun 13, 2026 | 301 ms |
| Jun 20, 2026 | 302 ms |
| Jun 27, 2026 | 300 ms |
| Jul 4, 2026 | 298 ms |
| Jul 11, 2026 | 296 ms |
| Jul 18, 2026 | 295 ms |
| Jul 25, 2026 | 296 ms |
| Aug 1, 2026 | 301 ms |
| Aug 8, 2026 | 311 ms |
| Aug 15, 2026 | 313 ms |
| Aug 22, 2026 | 314 ms |
| Aug 29, 2026 | 320 ms |
| Sep 5, 2026 | 322 ms |
| Sep 12, 2026 | 327 ms |
| Sep 19, 2026 | 335 ms |
| Sep 26, 2026 | 333 ms |
| Oct 3, 2026 | 333 ms |
| Oct 10, 2026 | 336 ms |
| Oct 17, 2026 | 341 ms |
| Oct 24, 2026 | 344 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
4.0 s · 926 KiB5 images could be 926 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.0 s faster on a phone.
Reduce unused JavaScript
1.6 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
550 ms · 123 KiB18 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 986 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.
3 third-party services on the page
3 third-party services load with your homepage (Google Fonts, cloudfront.net and ipinfo.io), adding 1.2 MB and 0 ms of main-thread time.
cloudfront.net adds 0 ms
0 mscloudfront.net costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
170 ms · 46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 270 ms
270 msYour server sent the HTML in 270 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.8 s
4.8 sReal visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.26
0.26For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 22.1 s
22.1 sYour largest element takes 22.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “UTI Nifty India New Age Consumption Index Fund”.
Time to Interactive: 22.3 s
22.3 sThe page becomes fully interactive after 22.3 s. Good is under 3.8 s.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Real-user INP: 365 ms
365 msReal visitors wait 365 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 407 ms
407 msScripts block taps and scrolling for 407 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 301 ms to 344 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.5 s to 5.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user TTFB: 745 ms
745 msReal visitors wait 745 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 4.2 MB in 89 requests
4.2 MBYour homepage downloads 4.2 MB in 89 requests on a phone: fonts 1.7 MB (9), images 1.2 MB (24) and scripts 1.0 MB (39). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
header-border.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.2 g of CO₂ per visit
1.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 143.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
Hidden but focusable
10 elements hidden from screen readers can still receive keyboard focus.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Invest in Mutual Funds - Mutual Funds Investment Online - UTI Mutual Fund”.
2 H1 headlines
There are 2 <h1> headlines (“Invest Smartly with UTI Mutual Fund” and “UTI HomePage”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
10 internal links, 0 external
The homepage links to 10 pages on utimf.com and 0 external pages.
5 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “UTI Mutual Fund is one of the leading asset management companies in India. Learn about mutual funds, NAV, SIP, etc. and…”.
Canonical URL set
The canonical URL is https://www.utimf.com/.
Structured data in place
Structured data found: FAQPage, Organization and VideoObject.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.utimf.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.utimf.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Other pages
4 pages point its canonical at the homepage
https://www.utimf.com/mutual-funds/nfo, https://www.utimf.com/home/my-statements, https://www.utimf.com/home/e-otm and https://www.utimf.com/learn/uti-play declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
4 pages share a title
https://www.utimf.com/mutual-funds/nfo, https://www.utimf.com/home/my-statements, https://www.utimf.com/home/e-otm and https://www.utimf.com/learn/uti-play all use the title “UTI Mutual Fund Invest Online”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
https://www.utimf.com/mutual-funds/nfo, https://www.utimf.com/home/my-statements, https://www.utimf.com/home/e-otm and https://www.utimf.com/learn/uti-play use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://www.utimf.com/mutual-funds/nfo, https://www.utimf.com/home/my-statements and https://www.utimf.com/home/e-otm have no <h1> headline, so visitors and search engines get no clear main topic.
6 pages with very little text
https://www.utimf.com/mutual-funds/nfo, https://www.utimf.com/investor-services/digital-kyc, https://www.utimf.com/home/my-statements, https://www.utimf.com/mutual-funds/nav-dividend, https://www.utimf.com/home/e-otm and https://www.utimf.com/mutual-funds/index-funds have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
9 internal pages checked
We fetched 9 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 9 pages we checked loaded without an error.
Every page has a meta description
All 9 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 55 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Pasting is blocked
A form field blocks pasting, which frustrates password managers and people on phones.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 134 words
The homepage has only about 134 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start SIP” and “Download App”.
3 calls to action
The homepage has 3 calls to action, for example “Start SIP”.
1 short form
A short form (0 fields at most) is right on the homepage.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at utimf.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Angular
- Hosting
- F5
Company
- Founded
- 1964
- Headquarters
- Mumbai
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on utimf.com, including 17 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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