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utsch.com website review
Visit site (opens in a new tab)Reviewed 24 October 202622 issues · 57 checks
This review found 22 issues worth fixing on utsch.com, 7 of them high impact, across 57 checks. The most urgent: 1 linked page is broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 946 ms |
| Oct 17, 2026 | 618 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 77 ms |
| May 9, 2026 | 78 ms |
| May 16, 2026 | 79 ms |
| May 23, 2026 | 84 ms |
| May 30, 2026 | 80 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 78 ms |
| Jun 27, 2026 | 81 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 92 ms |
| Jul 18, 2026 | 86 ms |
| Jul 25, 2026 | 81 ms |
| Aug 1, 2026 | 81 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 79 ms |
| Aug 22, 2026 | 78 ms |
| Aug 29, 2026 | 80 ms |
| Sep 5, 2026 | 81 ms |
| Sep 12, 2026 | 83 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 86 ms |
| Oct 10, 2026 | 86 ms |
| Oct 17, 2026 | 82 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
753 msThe page goes through 1 redirect before it starts loading, costing about 753 ms. Link and advertise the final URL directly.
Reduce unused CSS
300 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
150 ms · 21 KiBAbout 21 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
3 checks passed
Mobile performance score: 98
98/100Your mobile performance score is 98 (desktop: 100). That is in Google's “good” band (90 and up).
Main-thread work: 0.2 s
A phone's processor spends 0.2 s on main-thread work while loading, 8 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 77 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
13 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.6 s
0.6 sReal visitors wait 0.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 76 ms
76 msReal visitors wait 76 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.5 s
0.5 sReal visitors see the first content after 0.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 116 ms
116 msReal visitors wait 116 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 37% faster for real visitors
-37%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 0.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.073
0.073The layout barely moves while loading (CLS 0.073, good is under 0.1).
Speed Index: 2.6 s
2.6 sVisually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.
Largest Contentful Paint: 1.6 s
1.6 sYour largest element renders in 1.6 s on a phone, inside Google's 2.5 s “good” threshold.
First Contentful Paint: 0.8 s
0.8 sThe first text or image appears after 0.8 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Time to Interactive: 1.6 s
1.6 sThe page is fully interactive after 1.6 s.
Images and page weight
1 image in older formats
1 image (280 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.2 g of CO₂ per visit
0.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.17 g of CO₂e: 20.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 608 KiB in 15 requests
608 KiBYour homepage downloads 608 KiB in 15 requests on a phone: images 348 KiB (7), fonts 175 KiB (2) and stylesheets 55 KiB (3). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 checks passed
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (16 characters)
Your title is only 16 characters: “Erich Utsch GmbH”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.utsch.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at utsch.com/robots.txt, the first file search crawlers ask for.
Only 1 internal link
The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
1 checks passed
Canonical URL set
The canonical URL is https://www.utsch.com/de/.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.utsch.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Other pages
1 linked page is broken
Your homepage links to https://www.utsch.com/de, which answers with an error. Visitors hit a dead end and search engines drop it.
1 internal page checked
We fetched 1 page linked from your homepage and read each the way a search engine does.
Best practices
No mobile viewport
No viewport meta tag, so phones render the desktop layout zoomed out.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Tap targets are thumb-sized
14 of 14 tappable elements near the top are at least 24 px.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 134 words
The homepage has only about 134 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Zum Online-Shop für Geschäftskunden”.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at utsch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Company
- Founded
- 1961
- Headquarters
- Siegen
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on utsch.com, including 3 speed issues, 9 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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