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uwde.org website review
Visit site (opens in a new tab)Reviewed 25 October 202641 issues · 82 checks
This review found 41 issues worth fixing on uwde.org, 13 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.5 s |
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 4.4 s |
| Aug 8, 2026 | 4.8 s |
| Aug 15, 2026 | 4.8 s |
| Aug 22, 2026 | 4.8 s |
| Aug 29, 2026 | 5.1 s |
| Sep 5, 2026 | 5.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 137 ms |
| May 9, 2026 | 123 ms |
| May 16, 2026 | 139 ms |
| May 23, 2026 | 147 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 150 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 128 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 169 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
9.6 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.6 s faster on a phone.
Render-blocking requests
2.5 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Use efficient cache lifetimes
1.1 s · 165 KiB5 files are served with short cache lifetimes, so returning visitors download them again (165 KiB).
Mobile performance score: 45
45/100Your mobile performance score is 45 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Google CDN and others), adding 2.7 MB and 1.3 s of main-thread time.
Reduce unused CSS
750 ms · 101 KiBAbout 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 689 ms
689 msGoogle Tag Manager costs a phone 689 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google CDN adds 107 ms
107 msGoogle CDN costs a phone 107 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
jotfor.ms adds 89 ms
89 msjotfor.ms costs a phone 89 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
250 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 24 KiB1 image could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.9 s
8.9 sThe first text or image appears after 8.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 25.6 s
25.6 sYour largest element takes 25.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “IMPROVING LIFE IN DELAWARE & SALEM COUNTY (NJ) Join us as w…”.
Time to Interactive: 25.7 s
25.7 sThe page becomes fully interactive after 25.7 s. Good is under 3.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 45% slower for real visitors
+45%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.5 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 440 ms
440 msScripts block taps and scrolling for 440 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 101 requests
3.8 MBYour homepage downloads 3.8 MB in 101 requests on a phone: scripts 2.7 MB (36), fonts 491 KiB (13) and images 388 KiB (22). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Page is set to noindex
The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Blocked from indexing
Google's crawler is blocked from indexing this page.
Title is long (91 characters)
Your title is 91 characters, so Google will cut it off around 60: “Home | United Way of Delaware | Dedicated to Delaware for 80 Years | United Way of Delawa…”.
2 H1 headlines
There are 2 <h1> headlines (“IMPROVING LIFE IN DELAWARE & SALEM COUNTY (NJ)” and “IMPROVING LIFE IN DELAWARE & SALEM COUNTY (NJ)”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
7 links with vague text
7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
100 internal links, 10 external
The homepage links to 100 pages on uwde.org and 10 external pages.
3 checks passed
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://uwde.org/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://uwde.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (909 words), so crawlers that don't run JavaScript still read it.
Other pages
3 linked pages hidden from search
https://uwde.org/financials-2, https://uwde.org/brand and https://uwde.org/what-we-do are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
1 page without a meta description
https://uwde.org/employee-portal has no meta description, so Google writes the search snippet from whatever text it finds.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://uwde.org/news-resources, whose canonical is https://uwde.org/?page_id=36924. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://uwde.org/united-way-of-delaware-executive-leadership, https://uwde.org/board-of-directors and https://uwde.org/employee-portal have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Unexpected token '?'”.
2 checks passed
Tap targets are thumb-sized
9 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 736 words of copy
The homepage carries about 736 words of visible text.
5 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Learn More” and “Contact Us”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at uwde.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Company
- Headquarters
- Wilmington
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on uwde.org, including 17 speed issues, 8 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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